Alex Rector
Alex Rector
Alex Rector is a marketing and growth strategist with over 12 years of experience leading digital marketing programs for organizations across technology, healthcare, education, and SaaS. As founder of Wicked Pitch, he writes about marketing operations, growth strategy, AI workflows, and building scalable systems that help teams grow with confidence.
Most Social Media Teams Need Better Operations. Publishing Isn’t the Problem Anymore.
A few years ago, I sat in on a marketing review for a mid-sized regional company that had decent revenue, a up-and-coming brand, and...
Exploring In-Platform Search: Generation Z’s Usage Across Social Media Platforms vs Traditional Search Engines
In an increasingly interconnected world, where information is just a click away, the process of search has evolved significantly. While traditional search engines like...