Jim Kraus

Jim Kraus is President of Buyer Persona Institute, a Division of KS&R - a global market research and consulting firm. He has spent the past three decades managing high-performing market research teams on the client and supplier side. In that time, he’s worked on hundreds of studies that directly inform marketing, sales, and product strategy with a particular focus on understanding buyer attitudes and behaviors. Jim’s focus is championing the “voice of the buyer”, particularly as it relates to helping clients improve the ROI of all their marketing and sales activities.