Grant Polachek
Grant Polachek
Grant is Vice President, Growth and Product at Atom.com, 3x Inc 5000 company, the world's #1 business naming platform, and an ecosystem of startup services. He's a branding geek, oh, and a black belt martial artist.
Long-Term Vision: Rebranding Lessons from Jaguar’s Risky Move
Jaguar’s “go woke” rebrand turned a few heads in 2024 and as the CEO who led the luxury car brand through its dramatic pivot...
In the Bubble: Naming an AI Startup in 2025
A powerful name is an essential brand asset for any startup, particularly one entering a competitive market. While the fast-growing AI industry represents a...
What I Learned From Three Ecommerce Unicorns: Getting it Right in the Online Retail Market
From AI to social media, the landscape of ecommerce is changing rapidly. It’s also growing rapidly. The market hit 5.8 trillion USD in 2023...
When To Admit Your Name Isn’t Giving You Enough: Making The Tough Call to Rename Your Business
If naming your business is hard, renaming is even harder. Surrendering that customer awareness and brand equity may seem counterproductive, but if your name...