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Grant Polachek

Grant Polachek
Grant is Vice President, Growth and Product at Atom.com, 3x Inc 5000 company, the world's #1 business naming platform, and an ecosystem of startup services. He's a branding geek, oh, and a black belt martial artist.

When To Admit Your Name Isn’t Giving You Enough: Making The Tough Call to Rename Your Business

If naming your business is hard, renaming is even harder. Surrendering that customer awareness and brand equity may seem counterproductive, but if your name...

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