Grant Stewart
Grant Stewart
Interesting parallels exist in his day job - exploring the customer universe rather than the cosmos. With over 15 years of data-driven marketing experience, he knows how trigger events align with marketing opportunities; how to leverage data analysis; interpret drivers of customer behaviour; and develop customer engagement strategies that improve marketing effectiveness. His innovative strategies consistently deliver profitable growth, showing that our clients and Grant are both winners!
Me, My Chainsaw and Marketing Automation
My neighbour and I have huge trees in yards. Not little saplings, we’re talking 25 metre monsters. And lots of them. And they drop...
Data strangling creative? What a load of BS
“Mate, of course data is important. But it can strangle creativity – you need freedom to think about ideas….” Source: 2 weeks ago. Meeting with...
Who gets the best offers? Your most loyal or most at risk customers?
In a meeting the other day, a colleague from another agency, and respected industry person, posed the following question: "Why are we giving our...
5 ways AI is changing marketing – and why you should be worried if you’re on the sidelines
photo credit: Pixabay Elon Musk, owner of SpaceX, Tesla, and the only guy more Ironman than Rob Downey Jr, worries about smart computers taking over...