Fred Chua

Organizational Keystone Habits Are Important Even In Start-Ups and SMEs

If a software has a program that allows it to do its function, people definitely have it as well. This program — which influences...

Top Social Media Management Activities That Increase Visibility And Customer Engagement

Businesses cannot deny the power of social media anymore. It has taken over the life of many consumers and for that very reason; company...

Why Leaders—Not Bosses—Are More Valuable In Call Center Companies

For many people, especially in a work setting, bosses and leaders are often interchanged. However, the definition and function of the two words are...

How Can You Achieve Quality Customer Service By Determining Your Customers’ Temperament

As a customer representative in a call center industry, don’t you just wonder what type of a person you are talking to? Why did...

Running Out Of Prospects? Lead Generation Saves The Day

Do you find it hard to generate prospects? Don’t think you are the only one because most companies do. Good thing there is this...

Inexpensive Marketing Ideas For Small Businesses That Deliver Great Rewards

When you hear about advertising and promotion, one of the things that usually comes into your mind is the huge amount of money that...

Outbound Call Center Tips: Do Agents Need To Learn The Psychology Of Selling?

Do outbound agents need to learn the psychology of selling? As salespeople, yes, they do. When you ask a veteran outbound agent to give you...

Why Celebrating Little Successes Within Your Outbound Call Center Company Brings In Great Rewards

Agents from an outbound call center company that deals with the lead generation, B2B and B2C sales, or appointment setting have a high probability...

How Can Call Centers Maximize The Power Of White Space Mapping To Provide Better...

As customer experience is taking over other factors when it comes to customers’ buying decisions, companies are trying to find many ways on how...

The Importance Of Cross Selling In The E-Commerce Industry (And Some Powerful Techniques Of...

Have you ever went online shopping thinking you are only going to buy one product but ended up buying more than that? Like you...

How Lead Lifecycle Management Helps Increase Sales And Customer Loyalty

What are the factors that affect your buying decisions? Do you search for the brand’s website? Social media accounts? Or are you one of...

Is Partnering With A Call Center Effective In Strengthening Your Channel Strategy Framework?

Making a channel strategy framework is a hard task. The person in charge should think of it and be well versed with different marketing...

Top Digital Marketing Strategies That Can Benefit Your Small Business

Though it may not seem obvious, digital marketing strategies help small businesses improve their sales and strengthen their brand reputation. Going digital is the...

Influencer Marketing: The Key To Attract Direct Group Of Consumers

With the continuous growth of social media comes the emergence of the so-called influencer marketing. Consumers hold greater power over the type of content they...

Create More Data-Driven Decisions With Customer Behavior Analytics

Many businesses don’t realize that customer behavior analytics is one of the most important statistics they can use when it comes to knowing why...

Boost Traffic, Clicks, And Followers Using Video Marketing

Scroll on your favorite social media channel and you can surely see several videos instantly. While looking at those videos, you will notice some...

How Cultural Dexterity Affects The Success Of Businesses In Building A Global Brand

As we live in the age of globalization, it isn’t acceptable anymore if you don’t know other countries’ culture, especially when building a global...

Increasing ROI By Turning New Customers Into Loyal Ones Through Customer Engagement

What is the impact of customer engagement on the bottom line of your company? The level of sociality in the world is increasing each day...

How Can GDPR Affect Businesses That Do Data Collection

Last May 25, 2018, the rules about data collection have changed, and all businesses and companies that deal with EU clients have been affected. The...

Should Companies Undergo Transformational Growth To Succeed In The Experience Economy?

As experience emerges as the number one factor for customers to buy products and services, companies should put it as their number one priority...

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