Fred Chua

Inexpensive Marketing Ideas For Small Businesses That Deliver Great Rewards

When you hear about advertising and promotion, one of the things that usually comes into your mind is the huge amount of money that you have to invest for it. But that is not always the case. Today, you can develop different inexpensive marketing...

Outbound Call Center Tips: Do Agents Need To Learn The Psychology Of Selling?

Do outbound agents need to learn the psychology of selling? As salespeople, yes, they do. When you ask a veteran outbound agent to give you some outbound call center tips, specifically about selling, they would tell you many things. While each of their strategies works,...

Why Celebrating Little Successes Within Your Outbound Call Center Company Brings In Great Rewards

Agents from an outbound call center company that deals with the lead generation, B2B and B2C sales, or appointment setting have a high probability of experiencing burnout — a complex psychological syndrome caused by long-term emotional, mental, interpersonal, and/or physical stress. A by-product of...

How Can Call Centers Maximize The Power Of White Space Mapping To Provide Better...

As customer experience is taking over other factors when it comes to customers’ buying decisions, companies are trying to find many ways on how they can improve it. And for call centers, especially those who offer customer service, providing great customer experience is vital....

The Importance Of Cross Selling In The E-Commerce Industry (And Some Powerful Techniques Of...

Have you ever went online shopping thinking you are only going to buy one product but ended up buying more than that? Like you only want to buy a new phone but you saw a cute case being advertised together with it so you...

How Lead Lifecycle Management Helps Increase Sales And Customer Loyalty

What are the factors that affect your buying decisions? Do you search for the brand’s website? Social media accounts? Or are you one of those smart buyers that look at many brands before making the final decision? You might not know it but marketers and...

Is Partnering With A Call Center Effective In Strengthening Your Channel Strategy Framework?

Making a channel strategy framework is a hard task. The person in charge should think of it and be well versed with different marketing tactics to achieve its goals. Constructing its framework needs research and deep understanding of the market a business is in. Since...

Top Digital Marketing Strategies That Can Benefit Your Small Business

Though it may not seem obvious, digital marketing strategies help small businesses improve their sales and strengthen their brand reputation. Going digital is the modern way to get your consumers’ attention and align their focus on your company. However, not all digital marketing strategies work...

Influencer Marketing: The Key To Attract Direct Group Of Consumers

With the continuous growth of social media comes the emergence of the so-called influencer marketing. Consumers hold greater power over the type of content they want to view. Instead of seeing generic advertisements on television, they can turn to their gadgets, surf the internet, and...

Create More Data-Driven Decisions With Customer Behavior Analytics

Many businesses don’t realize that customer behavior analytics is one of the most important statistics they can use when it comes to knowing why their customers who buy their products and services. It was understandable before that businesses do not use much data when making...

Boost Traffic, Clicks, And Followers Using Video Marketing

Scroll on your favorite social media channel and you can surely see several videos instantly. While looking at those videos, you will notice some user-generated content, but there are also videos which various brands uploaded that feature their products or services. Today, if there’s another...

How Cultural Dexterity Affects The Success Of Businesses In Building A Global Brand

As we live in the age of globalization, it isn’t acceptable anymore if you don’t know other countries’ culture, especially when building a global brand. A simple way of reaching out through websites and other similar platforms is not enough. You need something more than...

Increasing ROI By Turning New Customers Into Loyal Ones Through Customer Engagement

What is the impact of customer engagement on the bottom line of your company? The level of sociality in the world is increasing each day especially with the presence of online social platforms like Facebook and Twitter. People, particularly millennials, crave personal interactions and expect...

How Can GDPR Affect Businesses That Do Data Collection

Last May 25, 2018, the rules about data collection have changed, and all businesses and companies that deal with EU clients have been affected. The General Data Protection Regulation (GDPR) that the European Union (EU) implemented changed the way businesses collect, store, and use customer...

Should Companies Undergo Transformational Growth To Succeed In The Experience Economy?

As experience emerges as the number one factor for customers to buy products and services, companies should put it as their number one priority when making strategic marketing plans. The evolution of customer service is going to continue and more customers will want to...

Increase Your Hotel’s Foreign Guests With Multilingual Call Center Customer Support Service

The travel and hospitality industry constitutes more than one-tenth (about 1.6 trillion) of the world’s gross domestic product (GDP) last year, according to the Deloitte analysis report “2018 Travel and Hospitality Industry Outlook: Reimagining the travel experience.” This growth is primarily due to the...

The Role Of Healthcare BPO In The Financial Stability Of Healthcare Institutions

In a 2013 survey conducted by the finance and insurance company American International Group, 350 hospital staff across the United States answered financial stability and patient safety as two of the most important issues they want to handle and solve. After five years, most...

With Internet Answering Service, Telecommunications Companies Can Make Sure Their Customers Are Always Heard

There’s a huge difference between the business landscape of the past and the present. The emergence of advanced technologies drives customers to have a proactive role in the continuous innovation of products and services available in the market. The purchasing method starts to shift...

How Inbound Call Center Companies Aid Businesses In Strategic Business Transformation

Call center companies partake a crucial role in businesses’ transformation. Companies that acquire call center services would know how helpful it can be. For those that don’t, they might still wonder if it does help in reforming a business. But which one is better? Outbound...

Why Business Continuity Management Matters For Small Businesses

The phrase "People don't plan to fail, they fail to plan" is very true for businesses. For start-ups and small businesses, the company’s stability is a matter of life and death. Planning what they need to do and how to do it is essential. This...

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