David Raab
David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.
Customer Worthy (The Book) Offers Methodology for Customer Experience Management
My friend and former business partner Michael Hoffman of ClientXClient recently sent a copy of his new book Customer Worthy, which explores use...
Oracle Buys Market2Lead
Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. This is an excellent fit for Oracle...
Omniture Study Suggests Marketers Doubt Value of Analytics Investment
Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure....