David Raab
David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.
Ranking B2B Marketing Automation Vendors: Part 2
Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting...
Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I've finally had time to work up the vendor...
Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites...
Predictions for B2B Marketing in 2011
I don't usually bother with the traditional "predictions for next year" piece at this time of year. But I happened to write one in...
Case Study: Using a Scenario to Select Business Intelligence Software
Summary: Testing products against a scenario is critical to making a sound selection. But the scenario has to reflect your own requirements. While this...
Tableau Software Adds In-Memory Database Engine
Summary: Tableau has added a large-scale in-memory database engine to its data analysis and visualization software. This makes it a lot more powerful. Hard to...
QlikView’s New Release Focuses on Enterprise Deployment
I haven't written much about QlikView recently, partly because my own work hasn't required using it and partly because it's now well enough known...
HubSpot Expands Its Services But Stays Focused on Small Business
Summary: HubSpot has continued to grow its customer base and expand its product. It's looking more like a conventional small-business marketing automation system every...
Treehouse Interactive Refines Its Features and Targets Larger Firms
Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. Its new clients are larger firms...
Alterian Alchemy Knits Together Marketing Components
Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Alterian last week announced a new generation of products...
More on Marketo Financials: Despite Past Losses, Prospects Are Bright
Summary: Public data gives some insights into Marketo's financial history and prospects. Despite past losses, the company is in a strong position to...
LoopFuse Captures More Web Traffic Data
Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest...
Eloqua10 Offers a Much-Improved Interface and Revenue Reporting
Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Neither change is revolutionary but...
Rapid Insight Provides Low-Cost Options for Desktop Data Transformation and Predictive Modeling
Summary: Rapid Insight offers low-cost desktop tools for data transformation and automated regression modeling. They're a good choice for companies that need something...
Right On Interactive Offers Lifecycle Reporting
Summary: Right On Interactive has added great life stage reporting to the data integration and output generation features of its earlier 5Buckets product. ...
Oracle Buys ATG: Bad News for Marketing Automation?
So…Oracle bought ATG today for $6.00 per share or, as the press release puts it with charming nonchalance, “approximately $1.0 billion”. ...
Entiera Competes as Enterprise Marketing Management Software
Summary: Entiera has clearly positioned itself as a marketing software vendor, selling directly or through other service providers. It competes more with enterprise...
CMO Council: CMOs and CIOs Are Not Aligned
Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what...
Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation
Summary: Alsa Marketing is a late entry to small business marketing automation. They support multiple languages, which should gain them some business. ...
Fractional Response Attribution is Worse Than Nothing
Summary: Should companies apply fractional revenue attribution when more sophisticated methods are impractical? I think not: it gives inaccurate results that could...