Brian Vellmure
Brian Vellmure
For more than a decade, Brian Vellmure has impacted hundreds of companies on their journey towards increased profitability through strategic customer focused initiatives. For more insightful thoughts and resources, please subscribe to Brian's blog by clicking here
Global CEOs chart the course into unchartered waters for the Next Generation Enterprise
Courtesy of Jay Cross http://www.flickr.com/photos/jaycross/6951344609/ The average time that a company spends in the S&P 500 is 15 years, continuously trending downward over the past...
Mary Meeker 2012: Mobile’s Hypertrajectory and the Re-imagining of Everything
Mary Meeker delivered her increasingly famous annual internet trends report and analysis this morning at the D10 Conference Below are the highlights. The impressive 112...
Connections, Channels, and Collaboration: New Imperatives for Today’s CIO
This post is on behalf of the CIO Collaboration Network and Avaya This week, I was reminded of an interesting stat that frames the current...
A Heroic Story – and a Powerful Social Business Metaphor
In the early morning of September 11, 2001, I was driving through downtown Los Angeles, shocked at what I was hearing on the radio,...
Toothpaste, toilet paper, white matter, and jam: Clues for better decision making
Several years ago, my wife and I ran out of toothpaste in a remote part of small Southeast Asian country. We spent half the...
Exploring new frontiers of real time customer feedback
This post is on behalf of the CIO Collaboration Network and Avaya Growing up, I spent much of my time playing competitive team sports. I...
When all of us have “Terminator Like” powers
Undoubtedly you remember scenes from the Terminator when Arnold gets all sorts of intelligence about his surroundings, complete with risk assessments and recommendations of...
Optimizing the Full Spectrum of Customer Interactions
This post is on behalf of the CIO Collaboration Network and Avaya Last weekend I had the pleasure of introducing a movie for the first...
Your organization 8 years from now
Wayne Gretzky is by most accounts the greatest hockey player ever. His father gave him a piece of advice that has been almost immortalized...
Divergence at Convergence? Is it a Resurgence?
This past week I had a chance to spend some time with Microsoft executives, customers, partners, and industry "influencers" at Microsoft Convergence 2012 in...
Movements, Mashups, and Metamorphosis: The Rewiring of Institutions
Corporation. Non-Profit. Community. Business. Cause. Platform. Government. The clearly defined borders that have traditionally enveloped the institutions above are blurring and we're trying to make…
The Digitization of Human Interactions: From Long Tail to Mass Disruption
"Because the purpose of business is to create and keep a customer, the business enterprise has two, and only two, basic functions: Marketing and...
Trust: It matters (more than you think)
"Organizations are no longer built on force, but on trust" – Peter Drucker "Technique and technology are important, but adding trust is the issue of...
Six Things Customers Want
Often, when asked a question by media, existing customers, or prospective customers, I find myself answering with some version of "It depends." What's the biggest...
Customer Relationship Innovation for the Emergent Social Business
Speaking at an event hosted by SugarCRM and IBM Social Business this week, I informally polled the audience. "How many of you are NOT on...
Blog World LA: The State of the Blogosphere & the New Media Wisdom Void (#BWELA)
Last week, at the Los Angeles Convention Center, Blog World Expo appeared in its fifth incarnation. I spent a couple of days watching,...
In search of: A meaningful measure of Influence
Influence. It's a captivating word. It's an alluring word. We all want it, and we want to know others who have it. In high...
In an era of crisis & revolution, is your company the next target?
We are living in interesting times indeed. Geo-political revolutions, financial crises, economic uncertainty. Try as we might to ignore them, the fact is that...
Empowering Human Movements: 7 Observations about the State of Social Business
This week, I've had the privilege to participate in the Sales 2.0 and Enterprise 2.0 conferences in Boston, MA. It's been good to see old...
Networks, Signals, Reputation and Delight
The era of mass marketing, sales driven information gathering and sharing, and being "just good enough to win" is being shattered by the rapid...