Brian Vellmure
Brian Vellmure
For more than a decade, Brian Vellmure has impacted hundreds of companies on their journey towards increased profitability through strategic customer focused initiatives. For more insightful thoughts and resources, please subscribe to Brian's blog by clicking here
Enterprise Software Chronicles: A synthesis of the rapidly evolving customer technology landscape
Over the past several weeks, I've had the privilege to have hundreds of conversations with technology vendor executives, resellers and system integrators, consultants and...
Mary Meeker & KPCB Internet Trends 2013
This morning, Mary Meeker and Liang Wu of Kleiner Perkins Caufield & Byers released and presented the 2013 version of the always insightful Internet...
IBM Watson enters the realm of customer engagement
While I get to see and hear about hundreds of product announcements, this one is particularly interesting. The race to leverage computing power to...
Location Revisited: Marketing’s cornerstone takes on a new paradigm
Location, location, location. The concept immediately brings back to mind college marketing classes and textbooks; clear lessons from industrial age distribution models. The focus has...
The era of asking great questions
I'll never forget meeting some people in a remote village of Laos (Southeast Asia) a few years ago. The village had no electricity. Not...
When our Neurons are Connected to the Net
Not too long ago, I was having a casual but meaningful digital conversation with a couple of gentlemen that I respect. They both have...
Learning from New Orleans: Microsoft’s opportunity for the future
It takes nearly 15 minutes to walk from one end to the other of the over 1,000,000+ square foot Ernest N. Morial Convention Center...
Is the customer always right?
If we truly believe in customer "relationships", then the concept that the customer is always right is unfortunately flawed, because very few people are...
What will CRM look like over the next 5 years? Software Advice Interview Highlights
Ashley Verrill – a expert with CRM reviewer SoftwareAdvice.com – interviewed me recently for the second edition of CRM's Next 5 in 5. This...
Everybody’s talking about Customer Experience. Customers still not getting what they need.
Lots of executives, marketers, customer service folks say they work for a customer focused organization. They say they care about the customer experience. According...
What REALLY Matters Now? Beware of the “Outlier Amplifiers”
Social Media, Big Data, Marketing Automation, and Mobile are the only things that matter now, and all the "cool kids" are heavily investing in...
Rapid digital innovation fueling vast complexity and opportunity for customer experience executives
I was recently invited to keynote a series of executive events hosted by NICE Systems. For those unaware, NICE serves over 25,000 organizations in...
The truly networked world we still can’t quite grasp
This post is on behalf of the CIO Collaboration Network and Avaya As the world races to connect, share, interact, and learn, new pathways are...
Just press the easy button
"To trace something unknown back to something known is alleviating, soothing, gratifying and gives moreover a feeling of power. Danger, disquiet, anxiety attend the...
And then there was One
And then there was one. From a competitive standpoint, this phrase conjures up images of one champion left among the many fallen. One champion bold...
Seizing Opportunity in a Hyper-Dynamic Environment
This post is on behalf of the CIO Collaboration Network and Avaya Did you know that in the past 3 years, we've seen: Encyclopedia Brittanica…
Creating Measurable Business Value through Social Collaboration
This post is on behalf of the CIO Collaboration Network and Avaya Well, it's only taken us 3,000 years, but we're finally getting back together....
Leveraging Social Business & Gamification to achieve Organizational Flow
Between Arousal and Control lies Flow. We could probably stop there (but don't – read on). Think on that for just a minute. Lots of…
Improving the known, exploring the unknown, and innovating to be well-known
"The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second...
How Social Technologies Contribute to a Better Customer Experience
This post is on behalf of the CIO Collaboration Network and Avaya During each interaction with a brand, organization, or institution, the person on the...