Ben Sim

How to Become a Thought Leader

Beyond a certain point of writing and posting the same thing like everyone else does is the desire to become a thought leader and influencer in your field of practice. The following are steps you can consider and take to become a thought leader. 1.…

10 Things You Should Do Before Becoming an Entrepreneur

Being an entrepreneur isn’t just about building a startup and having the three letters CEO on your name card. It requires a lot of more discipline and patience in being an entrepreneur than being an employee. Your mindset must be wired right to brace for…

Common Marketing Mistakes

Like any other field, marketing is no exception to its practitioners doing the same mistakes at scale. The following are common marketing mistakes one should avoid at all costs. 1. Making changes without data The biggest advantage that online marketers have over traditional marketers is…

How to Record and Promote Podcasts

Podcasts are the next big thing. They are long form and the type of clients you attract are willing to listen to what you have say for a much longer time than just a blog post. Not to mention that it is less resource intensive...

How to Market Your Local Business

If you own a local business and your offering is limited to where you are located, then read on. The following are 10 things you can do to market your local business online. 1. Local SEO When a user searches for “pizzas near me”, they…

7 Quick SEO Wins for eCommerce Sites

Thousands of sites are selling the same product as you. How can you differentiate your site and be one of the top sites listed? The following are 7 things you can do to get the leg up over your competition. 1. Related links (internal links)…

7 Ways to Nail the Skyscraper Technique

The Skyscraper Technique has been wildly popular among content marketers. But are there tips yet to be discussed on this famed method that moves the needle even more? The following are 7 ways to nail the Skyscraper Technique. 1. More content on top is not…

7 Types of Content Upgrades You Can Try Today

Getting e-mails can be harder than it seems. That opt-in box you have on every page of your website is not getting much attention. The leadpage you created is not converting either. There must be a more effective way. This post is written to provide…

7 Ways to Repurpose Your Content

Content creation is one of the most resource heavy tasks of running a website. It cannot be simply outsourced to any writer because it may result in a terrible post that increases bounce rates and potentially hurt your rankings. But every once in a while,…

The Current State of Marketing

Things change fast in the world of online marketing. One day it was all about anchor text. The next it’s all about content. One day it was about getting “likes”. The next it’s all about engagement on your post. With swift change in marketing trends,…

10 Content Marketing Mistakes Every Startup Should Avoid

Content marketing is not as easy as it seems. You don’t just create content, push it on social and call it “content marketing.” Believe it or not, there are efficient ways to do it and there are effective ways to do it. This post is…

4 Things You Need to Know About Influencer Marketing

According to Gary Vaynerchuk, CEO of VaynerMedia, influencer marketing especially on Instagram is the second most underpriced marketing tool at the moment (the first being Facebook Ads). This post is written to provide you 4 key things you need to know about influencer marketing. 1.…

How to Collect More E-mail Sign Ups

Email marketing is not dead. In fact, the greatest regret of most bloggers is not collecting emails since day one. Having your visitors’ emails allow you to continually market to them even after your rankings on Google go down or when your social accounts are…

What Goes Into Making A Good Infographic?

Online marketer and founder of HelloBar, Neil Patel has mentioned that infographics provided him the single best ROI he has had when it comes to getting backlinks and social shares. The following are some resources and tips in making a good infographic: 1. Draw inspiration…

How to Promote a Blog Post

Writing your blog post is just half the battle, the other half is promotion. Derek Halpern of socialtriggers.com has a rule for blogging – spend 20% of your time creating and 80% of your time promoting. When the web is crowded with people vying for…

Best Tactics to Market Your Consultancy

Among one of the low cost, high margin businesses you can get into is consulting. All you need is a laptop, an internet connection, a phone to make calls and your expertise. Digital marketing done right can do wonders for consultants. Bear in mind that...

How to Become a Better Marketer When You Are Starting Out

To be an expert, you need to follow the 10,000 hour rule… but I have been sleeping for the past 20 years, yet I’m no expert at sleeping. Hence, the keyword we are missing is “deliberate practice.” 10,000 hours of deliberate practice is the name...

Rules to Build Links that Boost Your Site’s Rankings

Search engine rankings play a huge role driving role in driving traffic to your site. According to Google, they look at 2 main things: content and links. Today, we are going to talk about links and things to consider when building them. 1. What are…

How to Stay Consistent with Your Blogging

We all have heard the importance of blogging. Some use it to build their personal brand. Some use it to generate leads. But everyone suffers the same fate… writer’s block and inconsistency. This post is written to provide you tips in how to blog consistently...

5 Marketing Hacks You Can Do Right Now

This is a list of 5 ways you can upgrade your marketing more efficiently and more effectively. 1. Login with Google or Facebook The age-old way of getting sign ups via Name and E-mail is still effective when it comes to lead magnets i.e. free…

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