Getting e-mails can be harder than it seems.
That opt-in box you have on every page of your website is not getting much attention.
The leadpage you created is not converting either.
There must be a more effective way.
This post is written to provide you 7 suggestions of content upgrades you can try to get more leads.
1. Checklists
Often times, your blog posts are the main destination for your leads.
The typical free report model asks for someone’s address too upfront without giving them context in the first place.
One of the content upgrades you can start off with is the checklist.
For example, if your post is on things you can fix on your website today to increase conversions, create a separate pdf that lists the things your readers can do in sequence identical to your blog post:
( ) No social media icons above the fold
( ) Have pop-up’s to collect e-mails, etc.
2. Cheat sheets
The reason you would make a cheat sheet over a checklist is due to the nature of your blog post.
For example, if your blog post was on the 80/20 strategy, the post may be more geared towards the concept of the strategy rather than the action steps.
Your cheat sheet will act as the summary of the post for the busy person who doesn’t want to read your 3000 word article but rather get the main points and move on.
3. PDFs of your blog posts
You can use tools such as Designrr to design and convert your blog post into a pdf for easy downloading.
4. Webinars
Within your blog post, you can insert bars that say that you have a webinar coming up that might interest them.
Of course, they would have to insert their name, e-mail and sometimes their phone number to register for the webinar.
You can even position your webinar as a blog post in and of itself (like how Neil Patel does it on his website, it’s the top post in his blog section).
5. Email courses
You can also offer an e-mail course that is specific to the topic your readers are on.
If they are reading on content marketing, offer an e-mail course on content marketing.
You can write the e-mails as a go-to guide to your other content on your website.
Your e-mails will provide a curation service to your subscribers and saves them time and energy looking for the best content.
6. Further reading resources
In practice, this is the beginner, intermediate, advanced model.
If they are reading on a beginners article, insert your intermediate links within your article for them to click on.
You can place it on the first few lines of the post and at the bottom of the post.
You can choose to either ask for e-mails on this one or not.
7. Video sequences
Offer an exclusive video sequence to subscribers.
Brendon Burchard is one of the people to model after.
In conclusion, the 7 content upgrades you can try today are:
1) Checklists
2) Cheat sheets (summary)
3) PDFs of blog posts
4) Webinars
5) Email courses
6) Further reading resources
7) Video sequences.
