7 Ways to Repurpose Your Content


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Content creation is one of the most resource heavy tasks of running a website.

It cannot be simply outsourced to any writer because it may result in a terrible post that increases bounce rates and potentially hurt your rankings.

But every once in a while, you have a winning article in your hands. You get ranked in the top 5 for that specific topic.

But to stop there is to not maximize the article’s fullest potential of what it can do for your website.

The following are 7 ways you can repurpose your winning content (or any other piece of content that is getting traction.)

1. Look for automated syndications

For podcasters, the word “Libsyn” is not alien to them. Tools such as Libsyn handle the distribution when it comes to sharing it on your social channels.

MeetEdgar is also one of the tools you can use to automate your social sharing.

2. Update your content

A very efficient way to repurpose content is to update your existing content and make it obvious by stating the date under your title with the term “Updated (DATE)”.

This will lower bounce rates for readers who are looking for “new” content.

3. Slice it up

If you have long form content that is 5k words or more, break it apart and turn into a series or even an e-mail course available only to subscribers.

4. Turn them into a podcast

Podcasts are going to be the next big thing. As of now, it is still in its infancy.

Tim Ferriss, author of the 4 Hour Work Week, was one of the early adopters of this format and has managed to get more than 100 million downloads for his podcast on iTunes.

Noah Kagan, founder of Sumo and blogger at OkDork.com, once mentioned that podcasts was one of the formats he noticed that a lot of people pay the most attention to when consuming it.

For example, videos are closed once they lose the viewer’s interest.
People scroll past pictures after giving them a glance.

But podcasts are long form and the people who download them know that it is going to be long and listen to it all the way. In most cases, they treat them like a talk show.

Taking your most popular posts and turning them into a podcast would also offer people an alternative to just reading blog post (they can listen to it too).

5. Put your blog posts onto SlideShare

This is another form to getting additional attention to your content.

Take your blog posts and turn them into slide decks and upload them on SlideShare.

You can then promote the slide decks on LinkedIn or link to it on your podcast page.

6. Partnerships – put your blog content onto popular sites

Another way to maximize your content is to segway them onto popular publications like BusinessInsider, Inc, Forbes and Entrepreneur.

Sites like these hold a high Domain Authority and will “help” you get your content noticed.

Be sure to edit your articles before submitting to avoid the duplicate content penalty by Google and explicitly state that your posts were published on your blog previously.

7. Repromote your top posts

You can do this by creating a column on your blog that shows the Most Viewed Posts.

You can also do this by actively promoting you most popular posts on your social channels.

Neil Patel, founder of HelloBar, does this often with his posts. He would make sponsored posts on Facebook with his most popular blog posts and target them to the ones who would value such information.

In conclusion, to repurpose your content, you can:
1) Use automated syndication tools such as Libsyn
2) Update your content
3) Turn your long posts into a series or a sequence
4) Turn your posts into podcasts
5) Make a slide deck out of them
6) Get it published on popular sites
7) Repromote your top posts.

Ben Sim, LLB
Ben Sim is an online marketer and blogger. When he is not reading up on business strategy and persuasion, he spends his time writing about growth hacks. He currently works for iPrice group.


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