Stan Phelps
Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.
Purple Goldfish Video Podcast Episode 4
Episode #4 – Why Goldfish and Why is it Purple?, a trip to Lexus and an update on the Purple Goldfish Project I'm joined by...
Ice, Ice Baby. . . Whole Foods has a cool Purple Goldfish
Simple, yet an effective and noteworthy little extra Whole Foods enters the Purple Goldfish Project at #22 from Claire Gallo: "I live in West Hartford,…
Dropping a deuce . . . two bathrooms worth talking about
Rimsky Korsakoffee in PDX and Bar 89 in NYC have bathrooms that are Word of Mouth mavens There are two restaurants with unique bathrooms that...
Martin + Osa keeps their customers satisfied and well hydrated
Enjoy shopping at Martin + Osa with a cool bottle of FIJI Water Martin + Osa pours in at #86 in the Purple Goldfish Project....
Two for Tuesday: Starbucks Doubleshot of Perks
Starbucks gives a little extra on Tuesday’s and by the pound The folks from Seattle provide a couple of examples of marketing lagniappe (a little...
Sometimes a purple goldfish can spawn a new business
Ola! Granola developed out of a marketing lagniappe Ken and Dina Houser are principals of DK Design Partners. The husband and wife team have...
Beaver Creek rings the bell at 3 p.m. with chocolate chip cookies
A sweet example of marketing lagniappe Beaver Creek Ski Resort (#129 in Purple Goldfish Project submitted by Drew Grieco) "Every day at 3pm, Beaver Creek's...
What is the glue for getting customer referrals?
Are you giving a little unexpected extra? I was just reading a tremendous post by Rohit Bhargava over at Influential Marketing. As part of...
The Lure of the Little Blue Box and a Lifelong Lagniappe
Free Cleaning for Life One of the nice extras that Tiffany provides (in addition to the little blue box) involves free lifetime cleaning of your...
Purple Goldfish Video Podcast Episode #2
Episode #2 – How Lagniappe Fits into Overall Marketing, a Roadtrip to Stew Leonard’s and a Review of the ‘New Rules of Marketing &...
Besito Mexican Restaurant delivers lagniappe that leaves you with ‘no worries’
Besito uses a Guatemalan worry doll as one its unique signature Purple Goldfish Besito means ‘little kiss’ in Spanish. It’s also the name...
Cartridge World sucks in a couple of good ways for customers
Complimentary toner vacuuming and tootsie pops are the little extras Develop a service that’s convenient, good for the environment and saves you money. ...
Le Bistro Montage doles out the flavor and the service in PDX
SPICY MAC, A TINFOIL SWAN AND OYSTER SHOOOOOTERS!!!!! Tucked under the Morrison Bridge in Portland is a restaurant that boasts a handful of purple goldfish....
Michael Lynne’s shows that service can be a good racket
This Purple Goldfish Has Balls (three of them to be exact) I had a chance to catch up with Will Prest last night at Tennis...
Introducing Marketing Lagniappe: The Purple Goldfish Video Podcast
Episode #1 – The Origin of Lagniappe, a Roadtrip to ‘Five Guys’ and a Jingle I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or...
Josh Early Candies wants you to experience chocolate
A Guarantee, Free Gift Wrapping, Hand Written Notes and all the Non-Pareils You Can Eat In-Store Cheryl Ahto offers up Josh Early Candies as #225...
Las Ventanas al Paraiso delivers on service in unique and thoughtful ways
Las Ventanas al Paraiso = Windows to Paradise and Customer Service Joe Sorge (@ajbombers) chimes in with this instant classic from Cabo San Lucas....
The Customer Experience Road Less Traveled
The Biggest Myth in Customer Experience is the Idea of Meeting Expectations There are two paths that diverge in the corporate woods. Many companies...
Toy Boat in SFO makes you want to scream for ice cream
Buy one Pint of Ice Cream TO GO . . . and Get Two Cones for the Road Toy Boat floats in at #144...
Pizza Shuttle Delivers on Customer Experience
25 years and handful of Purple Goldfish . . . plus a real Purple Cow The ‘Make it Great’ Guy Phil Gerbyshak (@philgerb) shares a...