Ice, Ice Baby. . . Whole Foods has a cool Purple Goldfish


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Simple, yet an effective and noteworthy little extra

Whole Foods enters the Purple Goldfish Project at #22 from Claire Gallo:

whole foods ice

“I live in West Hartford, CT. When you shop at Whole Foods and buy fish, meat or poultry . . . the folks at Whole Foods will offer to give you ice for free. Very nice touch, especially if you have other errands or plan to shop around town.”

Today’s Lagniappe (a little something extra) – “Paper or plastic?” is a question of the past at Whole Foods. When you come to shop, bring any bags you have on hand. Really, any bag will do — old, new, paper, plastic, fabric, even backpacks or woven baskets! You’ll feel good about helping our environment and Whole Foods will give you a refund of at least 5 cents per bag.

HELP me catch another 703 purple goldfish for a great cause. FISHERMEN WANTED: Click here to send me your example.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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