Episode #2 – How Lagniappe Fits into Overall Marketing, a Roadtrip to Stew Leonard’s and a Review of the ‘New Rules of Marketing & PR’
I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast.
Here is a rundown of the video podcast:
– We discuss how ‘lagniappe’ fits into the overall marketing scheme
– We look at the example of Southwest Airlines and ‘Bags Fly Free’
– We talk about how a purple goldfish needs to relevant and seen as ‘added value’
– Roadtrip to Stew Leonard’s to talk about coffee, ice cream and free samples
– A review of David Meerman Scott’s The New Rules of Marketing & PR
What’s Your Purple Goldfish? – Click here to see 265+ examples of marketing lagniappe. Over 150 brands have been submitted to the list. Need some thought starters?
Stan – I grew up in Connecticut and went to Stew Leonard’s a lot. It was an amazing place even 25 years ago!
THanks for the review of my book. I appreciate it.
David