Purple Goldfish Video Podcast Episode #2


Share on LinkedIn

Episode #2 – How Lagniappe Fits into Overall Marketing, a Roadtrip to Stew Leonard’s and a Review of the ‘New Rules of Marketing & PR’

I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast.

Here is a rundown of the video podcast:

– We discuss how ‘lagniappe’ fits into the overall marketing scheme

– We look at the example of Southwest Airlines and ‘Bags Fly Free’

– We talk about how a purple goldfish needs to relevant and seen as ‘added value’

– Roadtrip to Stew Leonard’s to talk about coffee, ice cream and free samples

– A review of David Meerman Scott’s The New Rules of Marketing & PR

What’s Your Purple Goldfish? – Click here to see 265+ examples of marketing lagniappe. Over 150 brands have been submitted to the list. Need some thought starters?

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


  1. Stan – I grew up in Connecticut and went to Stew Leonard’s a lot. It was an amazing place even 25 years ago!

    THanks for the review of my book. I appreciate it.



Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here