Beaver Creek rings the bell at 3 p.m. with chocolate chip cookies


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A sweet example of marketing lagniappe

Beaver Creek Ski Resort (#129 in Purple Goldfish Project submitted by Drew Grieco)

“Every day at 3pm, Beaver Creek’s cookie time chefs serve hot, chocolate chip cookies at the base of the Centennial Chairlift (Chair #6). The perfect ending to a perfect day.”

I love the fact that you have to be ‘in the know’ and show up at an exact time to get your ‘purple goldfish’.

SKI Magazine ranks Beaver Creek among the top 10 best ski resorts in the U.S. and the National Ski Area Association has recognized the resort with the Best Overall Customer Service Program award for three consecutive years. A job well done.

Today’s Lagniappe – Yesterday I took my son Thomas to learn how to ski. His Grandpa is a National Ski Patroller at a resort in New Jersey called ‘Mountain Creek’. As a proud papa of a natural born skier . . . I feel its my duty to share this video:

HELP me catch another 710 purple goldfish for a great cause. Click here to send me your example.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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