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Stan Phelps

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.

The Purple Goldfish Project is becoming a movement

Here is a unbelievable video of a movement in 3 minutes: Derek Sivers does a nice job of dissecting these 3 minutes. Click here...

United Breaks Guitars . . . 10 million reasons why Customer Experience is Vital

An Interview and a Purple Goldfish from Dave Carroll of ‘Sons of Maxwell’ I’m at the NewComm Forum in San Mateo, CA. Dave Carroll...

How would you change marketing? What’s Your Burning Question?

A new contest challenges you and tempts you with an all expense paid trip to Cannes Jim Stengel (former P&G Global Marketing Officer) and Bob...

Purple Goldfish Video Podcast #8

Episode #8 – Why WOM is so powerful, the v4 principle, Rimsky Korsakoffee and the Burning Question Contest I'm joined by wingman Jack Campisi (a.k.a...

Chegg gives a little extra thats good for your wallet and the environment

Save $500 bucks and plant up to dozen trees a year . . . Chegg gets top grades Chegg chuggs into the Purple Goldfish Project...

Trader Joe’s delivers on surprise and delight

Find the stuffed monkey or whale and earn your lagniappe Jody Padar of Matouske Consulting submits Trader Joe’s as #320 in the Purple Goldfish Project.…

Integrating lagniappe into customer experience is like a good jambalaya

It a bunch of different ingredients all thrown in together . . . The chef takes a look at what's lying around in the...

Put up or shut up . . . Do actions speak louder than words when building your customer experience?

Forget the yada, yada, yada . . . The lowest hanging fruit is giving ‘added value’ I recently wrote about the two concepts I believe...

Purple Goldfish Video Podcast #7

Episode #7 – The myth of meeting expectations, Pepperidge Farm, Guppy Love and 5 questions with an Expert I'm joined by wingman Jack Campisi(a.k.a 'Social...

Hey Moe – ‘Who doesn’t love me some free chips and salsa?’

Moe's Southwest Grill in New York City likes to salsa This purple goldfish was submitted to the Project by Jordan Stark. Great catch: "I thought...

Delivering marketing tips in a unique sweet package . . . the twikie

Lightspan Digital's Fortune Cookie #311. Submitted to the Purple Goldfish Project by Mana Ionescu "Hi! I love your purple goldfish project and I'd like to…

Everyone is a VIP at Porter Airlines

Porter Airlines flies into the Purple Goldfish Project #300 submitted by Brian Millman: "I wanted to send through a Purple Goldfish to help in your…

Purple Goldfish Video Podcast Episode 6

Episode #6 – A review of marketing lagniappe, why its important, case study of Umpqua Bank and a review of ‘Flip the Funnel’ I'm joined...

Chicken or the egg: Building profitability or focusing on customer experience

Shareholders vs. Customers. Who comes first? I just watched the documentary ‘The Corporation’ (2005). Interesting film on the history and evolution of the...

A Lesson in CX from the Grateful Dead: Put Your Customers in the Front Row

The Dead are pioneers in putting the ‘customer first’ I had the opportunity to watch a webinar with Hubspot’s CEO Brian Halligan (@bhalligan) and the...

Facebook Marketing for Dummies has a no brainer ‘little something extra’

Paul Dunay wants you to double down when you buy his book He rings the bell at #309 in the Purple Goldfish Project: “For the…

Fjeldheim makes a mountain out of marketing lagniappe

The little things add up for a 9,000 square foot rental #268 in the Purple Goldfish Project was submitted by Nic Nelson. Nic introduces...

Purple Goldfish Video Podcast Episode 5

Episode #5 – Is it a Magic Bullet?, a trip to Fat Cat Pie Company and a grand tour of Hedgehog Hill Maple Syrup I'm...

Umpqua Bank pioneers handshake marketing

Umpquitize is the action of making the ordinary extraordinary I just read about Umpqua in Joe Jaffe's (@jaffejuice) new book 'Flip the Funnel'. Some...

A lesson in giving a little extra from Soap Shed

Be clear about giving your ‘little extra’ something and be consistent A couple of great lessons in marketing lagniappe (’giving little unexpected extras’) from Karen...

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