The Lure of the Little Blue Box and a Lifelong Lagniappe


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Free Cleaning for Life

One of the nice extras that Tiffany provides (in addition to the little blue box) involves free lifetime cleaning of your rings. This comes in at #232 in the Purple Goldfish Project.

tiffany & co

From the site:

“Tiffany offers complimentary cleaning to keep your ring as beautiful as it was the
day you received it. An expert will check your stone’s setting and give your ring a
thorough cleaning.”

My wife and I will stop by once or twice a year and drop off our rings. Come back in an hour or two and they’ve given you a complimentary steam, buff and polish. A nice touch and a very purple goldfish.

The PURPLE GOLDFISH PROJECT – Click here to see 282 examples of marketing lagniappe. Over 150 brands have been submitted to the list. Need some thought starters?

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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