Introducing Marketing Lagniappe: The Purple Goldfish Video Podcast


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Episode #1 – The Origin of Lagniappe, a Roadtrip to ‘Five Guys’ and a Jingle

I’m joined by wingman Jack Campisi (a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast.

Here is a rundown of the video podcast:

– We discuss the origin of ‘lagniappe’ and how it applies to marketing

– We talk about the concept of a ‘buy back’ and the ‘baker’s dozen’

– We debate where marketing lagniappe fits into the overall marketing mix

– Roadtrip to ‘Five Guys Burgers and Fries’ to discuss peanuts, free toppings and bonus fries

– Purple Goldfish Jingle

The PURPLE GOLDFISH PROJECT – Click here to see 240+ examples of marketing lagniappe. Over 100 brands have been submitted to the list. Need some thought starters?

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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