Two for Tuesday: Starbucks Doubleshot of Perks


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Starbucks gives a little extra on Tuesday’s and by the pound

The folks from Seattle provide a couple of examples of marketing lagniappe (a little something extra for good measure).

starbucks lagniappeJohn Miller shares #9 in the Purple Goldfish Project. The free cup of brewed coffee with a pound of beans at Starbucks.

“Not only is it a $2 perceived value, it is instant gratification and appreciation of the brand/ product.”

Peg Connor makes some music with #40 in the Project.

“Starbucks, in partnership with iTunes, gives away a free “pick of the week” song every tuesday…you load the code into your iphone and, bingo, you’ve just expanded your musical palate at no charge. I take pains to patronize local businesses, but this perk (pun intended) compels me to stop by Starbucks once a week.”

Todays’s Lagniappe (little something extra) – Check out this funny spot for Starbucks at home:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?Download the FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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