Starbucks gives a little extra on Tuesday’s and by the pound
The folks from Seattle provide a couple of examples of marketing lagniappe (a little something extra for good measure).
John Miller shares #9 in the Purple Goldfish Project. The free cup of brewed coffee with a pound of beans at Starbucks.
“Not only is it a $2 perceived value, it is instant gratification and appreciation of the brand/ product.”
Peg Connor makes some music with #40 in the Project.
“Starbucks, in partnership with iTunes, gives away a free “pick of the week” song every tuesday…you load the code into your iphone and, bingo, you’ve just expanded your musical palate at no charge. I take pains to patronize local businesses, but this perk (pun intended) compels me to stop by Starbucks once a week.”
Todays’s Lagniappe (little something extra) – Check out this funny spot for Starbucks at home:
