Las Ventanas al Paraiso = Windows to Paradise and Customer Service
Joe Sorge (@ajbombers) chimes in with this instant classic from Cabo San Lucas. Joe understands how to deliver a signature purple goldfish. He owns three restaurants in Milwaukee. His latest AJ Bombers has one of the most unique examples of marketing lagniappe called the P-NUT Bomber.
The brands that tend to understand the way of the Purple Goldfish will develop a number of signature differentiators. Las Ventanas totally gets it. They know the little things can make the biggest difference. Joe explains how Las Ventanas stands out in a ’sea of sameness’:
“The lagniappe story that I’d like to add is one of the super luxury resort Las Ventanas al Paraiso of the Rosewood group of properties. While the world has come to expect unparalleled facilities and service from this company and this resort in particular, nothing could have prepared my wife and I for the lagniappes we would experience here.
On our very first full day at the resort, while we were enjoying all that Los Cabos has to offer, the guests services group at the resort was busy preparing a personalized mending kit to match our wardrobe! Done in a slightly larger than matchbook sized kit emblazoned with the Las Ventanas logo. We’re quite proud of ours.
As we we’re enjoying cocktails and some late afternoon sunshine poolside our “pool butler” stopped by to offer a freshly iced bucket of bottled water and evian cool water misting spray, of course we gladly accepted. He then proceed to help himself to each of our sunglasses so that he could clean them by hand. It’s at this point that he points out the extensive library of current books, Kindles and Ipods that he has available if we so desire. We were blown away. Not less than 20 minutes later, the poolside service team stops by our sunning station to offer freshly made, ice cold, chocolate coated sorbet! It cannot get better than this.
At the end of each evening as part of the resorts “turn down” service for each suite, they left a small token of each day at the resort. This is a small sand pottery sculpture of some shape or form, one night a starfish, another a seahorse and yet another a sea turtle. We have quite a collection.
My wife and I recall these pieces of marketing lagniappe by this resort very, very fondly and certainly have told this very impressive story many dozens of times. If you’re ever looking to splurge a bit and experience the ultimate in a pampering vacation, please consider the very fine hospitality of Las Ventanas al Paraiso“
Here is a fantastic YouTube video on the resort:
Bonus Trivia Lagniappe: If Las Ventanas translates as ‘The Windows’, then what does Las Vegas mean in Spanish??? Answer in the first comment.
FISHERMEN WANTED: Click here to send me your example. HELP me catch another 765 purple goldfish for a great cause.
