Stan Phelps

It’s All About the Details

Caribou Coffee Tops Off the Customer Experience with Lagniappe Laura Howells submitted Caribou Coffee as #2 in the Purple Goldfish Project . "Caribou Coffee gives you a complimentary chocolate-covered coffee bean with your coffee. This makes me so happy that I seek out the Caribou…

Maroni Cuisine pours out a saucy lagniappe

A fixed tasting menu, legendary meatballs, free wine and a jar of sauce makes Maroni Cuisine a Long Island Legend Maroni Cuisine of Northport pours in at #223 in the Purple Goldfish Project courtesy of Clark Johnson of http://www.misalestrak.com : "Maroni Cuisine in Northport NY…

The Fillmore customer experience signature: apples and limited prints

The Fillmore West is #37 in the Purple Goldfish Project Gene Willis submits this gem from the west coast: “The Fillmore, a famous San Francisco music auditorium which has hosted everyone from The Grateful Dead to Snoop Dogg. At the end of each show they...

BlogTalk Radio on Marketing Lagniappe with Tom Cosentino

Interview: In Search of Your Purple Goldfish I had the opportunity to meet up with iMedia PR’s Tom Cosentino for a conversation about the concept of marketing lagniappe. Here is a look at the show notes from BlogTalk Radio: It was fun and spirited conversation…

Four Seasons literally leaves their mark in customer service

The third ingredient of a marketing lagniappe is the idea of being limited What does it mean to be limited? If it's a small token or gift, try to select something that's rare, hard to find or unique to your business. Ideally you want to...

Courtyard by Marriott knows Jack about customer service

A little recognition and a small gift can make a huge impression Courtyard by Marriott is #57 in the Purple Goldfish Project. This story was submitted by PR Workbench's and eNR's Jack Monson: "A few years ago, I was traveling to the Twin Cities often...

Carnival literally wrote the book on towel animals

One of the signature elements of staying in a state room on a Carnival Cruise is the towel animals. Every night guests return to find one of the 40 different types of animals. A cruise favorite, the folk at a Carnival create...

adidas gives ‘a little something extra’ using augmented reality

The brand ‘mit drei streifen’ has created a little extra something for purchasers of select Originals footwear. Buyers will be able to show the tongue of the shoe in front of a webcam to trigger additional online content and games. The theme of...

Disrupt schemas via surprise and delight

What the hell is a schema? Steve Knox of Tremor took me to school the other day. He recently wrote an enlightened post in Ad Age entitled, “Why Effective Word of Mouth Disrupts Schemas”. The premise of the article is how to leverage...

Seth puts his finger on the power of marketing lagniappe

To underdeliver or overdeliver, that is the question Here is his Seth’s latest post whereby he points out how businesses as a rule underdeliver. He talks about the radical concept of overdelivering: One way to think about running a successful business is to figure out...

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