Stan Phelps
Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.
It’s All About the Details
Caribou Coffee Tops Off the Customer Experience with Lagniappe Laura Howells submitted Caribou Coffee as #2 in the Purple Goldfish Project . "Caribou Coffee gives…
Maroni Cuisine pours out a saucy lagniappe
A fixed tasting menu, legendary meatballs, free wine and a jar of sauce makes Maroni Cuisine a Long Island Legend Maroni Cuisine of Northport pours...
The Fillmore customer experience signature: apples and limited prints
The Fillmore West is #37 in the Purple Goldfish Project Gene Willis submits this gem from the west coast: “The Fillmore, a famous San Francisco…
BlogTalk Radio on Marketing Lagniappe with Tom Cosentino
Interview: In Search of Your Purple Goldfish I had the opportunity to meet up with iMedia PR’s Tom Cosentino for a conversation about the concept...
Four Seasons literally leaves their mark in customer service
The third ingredient of a marketing lagniappe is the idea of being limited What does it mean to be limited? If it's a small token...
Courtyard by Marriott knows Jack about customer service
A little recognition and a small gift can make a huge impression Courtyard by Marriott is #57 in the Purple Goldfish Project. This story...
Carnival literally wrote the book on towel animals
One of the signature elements of staying in a state room on a Carnival Cruise is the towel animals. Every night guests return...
adidas gives ‘a little something extra’ using augmented reality
The brand ‘mit drei streifen’ has created a little extra something for purchasers of select Originals footwear. Buyers will be able to show...
Disrupt schemas via surprise and delight
What the hell is a schema? Steve Knox of Tremor took me to school the other day. He recently wrote an enlightened post in...
Seth puts his finger on the power of marketing lagniappe
To underdeliver or overdeliver, that is the question Here is his Seth’s latest post whereby he points out how businesses as a rule underdeliver. ...