It’s All About the Details

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Caribou Coffee Tops Off the Customer Experience with Lagniappe

caribou coffee purple goldfish

Laura Howells submitted Caribou Coffee as #2 in the Purple Goldfish Project .

“Caribou Coffee gives you a complimentary chocolate-covered coffee bean with your coffee. This makes me so happy that I seek out the Caribou Coffee whenever I have a layover at the Minneapolis airport. Take that Starbucks.”

Caribou gives every customer a complimentary chocolate covered coffee bean with each cup of coffee. Imagine what its like as a first time customer receiving that ‘purple goldfish’. Laura talks about how she actually looks forward to her airport layovers and actively seeks out Caribou. Sometimes the little details can make the biggest difference.

What’s Your Purple Goldfish? Download your FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.

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