Carnival literally wrote the book on towel animals


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One of the signature elements of staying in a state room on a Carnival Cruise is the towel animals. Every night guests return to find one of the 40 different types of animals. A cruise favorite, the folk at a Carnival create about 7 million a year. That’s a lot of folding.

The towel animals have been named twice in the Purple Goldfish Project at #64+208.

carnival cruise towel animalscarnival_towel_book_About 5 years ago Carnival released a book called, “Carnival Towel Creations”. The 88 pages encompass a ’how to’ manual on towel animal making. Think it’s easy? New stewards on the Carnival spend 10 hours of formal training to master the art of the fold. Check out Aneesh in action:

One of the things that I like about the towel animals is how Carnival has leveraged them across their various touchpoints. They’ve been the focus of advertising, PR, direct mail and online. These towel animals have ‘legs’.

The PURPLE GOLDFISH PROJECT – Click here to see over 200+ examples of marketing lagniappe. Over 100 brands have been submitted to the list. Which ones have made the cut???

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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