Besito Mexican Restaurant delivers lagniappe that leaves you with ‘no worries’


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Besito uses a Guatemalan worry doll as one its unique signature Purple Goldfish

Besito means ‘little kiss’ in Spanish. It’s also the name of an authentic mexican restaurant based in Roslyn, New York. I met Lilliam Villafane De Giacomo the other day and she waxed poetic about Besito. She spoke of the amazing food, but paid special attention to two added value items. At the end of the meal the restaurant hands out wrapped churros and little worry dolls.

besito mexican restaurant

The following excerpt from a NYT Review posted on their website mentions the churros and worry dolls.

“The best dessert was the churros given gratis to every table. The warm, long spirals of fried dough rolled in cinnamon sugar were delivered in a white paper bag. Along with them we were given tiny Mexican “worry dolls” to be put under our pillows to take away worries. My only worry was the amount of delicious food I’d just eaten.”

Here is another review from slapphappe:

“A fresh dish of chunky guacamole is created at your table side from perfectly ripened fruits in a molcajete, the authentic Mexican basalt lava version of a mortar and pestle. It was near perfect for my tastes. Even at twelve bucks a pop we occasionally have two bowls. Their beef enchilada, huevos rancheros and chicken enchilada in creamy tomitillo sauce are all very good.

Service is excellent. At lunch today we were each sent home with a complimentary “worry doll” and a wrapped churros to go. Legend has it that Guatemalan children tell one worry to each doll when they go to bed at night then put the dolls under their pillow and in the morning the dolls will have taken their worries away.”

Where is the lagniappe in your marketing? What’s Your Purple Goldfish? Download the FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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