Josh Early Candies wants you to experience chocolate


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A Guarantee, Free Gift Wrapping, Hand Written Notes and all the Non-Pareils You Can Eat In-Store

Cheryl Ahto offers up Josh Early Candies as #225 in the Purple Goldfish Project. What a sweet example of marketing lagniappe:

josh early candies

“Word of mouth marketing will get you into the store. Sampling their famous nonpareils will turn you into a repeat customer before you’ve even walked out the door. Josh Early Candies is a fifth generation family business based in Allentown, Pennsylvania and they understand marketing lagniappe. The quality of their candy and their friendly, hard-working sales people make for an unforgettable customer experience. But it’s the purple goldfish – the free, incredibly delicious, nonpareils that will keep you coming back for more. Believe me. I’ve been buying their chocolate for decades!”

Fantastic example. Josh Early Candies is a Lehigh Valley institution. Cheryl sent me a box of the non-pareils as a ‘thank you’ last week. There a few things in life that can live up to high expectations . . . Josh Early non-pareils needs to be added to the list. Hand made chocolates with hand made extras. Move over Evander, they are the ‘real deal’.

Today’s Lagniappe: What exactly is a non-pareil anyway? It’s origin dates back to the 15th century. It’s etymology is French for ‘without equal’. Peerless . . . that’s appropriate for Josh Early’s non-pareils.

Where is the lagniappe in your marketing? What’s Your Purple Goldfish? Download the FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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