A Guarantee, Free Gift Wrapping, Hand Written Notes and all the Non-Pareils You Can Eat In-Store
Cheryl Ahto offers up Josh Early Candies as #225 in the Purple Goldfish Project. What a sweet example of marketing lagniappe:
“Word of mouth marketing will get you into the store. Sampling their famous nonpareils will turn you into a repeat customer before you’ve even walked out the door. Josh Early Candies is a fifth generation family business based in Allentown, Pennsylvania and they understand marketing lagniappe. The quality of their candy and their friendly, hard-working sales people make for an unforgettable customer experience. But it’s the purple goldfish – the free, incredibly delicious, nonpareils that will keep you coming back for more. Believe me. I’ve been buying their chocolate for decades!”
Fantastic example. Josh Early Candies is a Lehigh Valley institution. Cheryl sent me a box of the non-pareils as a ‘thank you’ last week. There a few things in life that can live up to high expectations . . . Josh Early non-pareils needs to be added to the list. Hand made chocolates with hand made extras. Move over Evander, they are the ‘real deal’.
Today’s Lagniappe: What exactly is a non-pareil anyway? It’s origin dates back to the 15th century. It’s etymology is French for ‘without equal’. Peerless . . . that’s appropriate for Josh Early’s non-pareils.
