London, 16 May 2025 – Antavo, the AI-powered loyalty platform, has announced the launch of two new products. The first will expand the capabilities of its product suite beyond loyalty programs and empower brands to attract customers with promotions, while the other is an AI tool for continuously improving loyalty programs’ performance.
Its new Promotion Engine is a cutting-edge solution designed to revolutionize how businesses attract customers through tailored, real-time, and omnichannel promotional campaigns. The AI-powered Optimizer measures, analyzes and optimizes loyalty programs, delivering a deep understanding to drive real improvements.
Data demonstrates the power of promotions, revealing they can increase revenue per transaction by up to 30% and related profits by 20%. 84% of consumers say promotions influence their buying decisions, directly impacting conversion.
Inspired by these insights, the Promotion Engine launches in response to customer demand and is Antavo’s first product that manages promotions for all shoppers – not just loyalty members. Built for brands looking to move beyond one-size-fits-all discounts, it offers an intuitive, no-code interface that allows marketing teams to create, test, and launch customized promotions quickly – without relying on IT or development resources. The lightning-fast engine promises to be the fastest on the market, with the capability to perform over 100,000 promotion requests per minute with an average response time of 60 milliseconds.
Attila Kecsmar, CEO and co-founder of Antavo commented: “We know how influential promotions can be, particularly in the current economic climate, and wanted to give brands a powerful tool to craft promotions that feel tailor-made for every customer. This is more than just discounting – it’s about creating smarter, more strategic campaigns that boost long-term customer value beyond those who are already members of loyalty programs.”
The robust and scalable API-first technology allows the Promotion Engine to flexibly stack parallel-running promotions and enable seamless integration into any tech stack – including POS systems, e-commerce platforms and pricing engines. It supports the 10 most common promotion types, such as bundles and price reductions, and allows brands to create intelligent exclusion rules to exclude combinations that would excessively reduce margins. This level of control helps prevent fraud and ensures consistent profitability.
Alongside the Promotion Engine, Antavo has also announced the Optimizer which supports loyalty managers in transforming loyalty programs into dynamic day-to-day insights into their customers’ behavioral patterns. The intuitive AI-powered product reveals what’s working and what’s not, allowing brands to make tangible improvements to improve ROI.
Attila continued: “With tightening budgets and increasing pressure from CFOs, loyalty managers need to prove results. Loyalty programs cannot be a ‘set and forget’ part of their strategy, and the Optimizer helps them speak the language of impact and performance by automatically processing data and delivering focused, actionable takeaways. It’s a superpower for marketing teams.”
For more information on the Promotion Engine or the Optimizer, visit www.antavo.com
About Antavo
Antavo is revolutionizing the customer loyalty landscape with its cutting-edge AI Loyalty Cloud. As the market’s most powerful pure-play loyalty technology, Antavo’s platform seamlessly combines advanced AI capabilities with effortless integration, setting a new standard in the industry.
Antavo’s innovative Loyalty Planner speeds up implementation by making program planning up to 10 times faster, while the flexible Loyalty Engine, featuring an intuitive Workflows editor, brings any loyalty concept to life. At the heart of the solution is Timi AI, a groundbreaking agentic AI that guides and enhances your work at every step.
This excellence has not gone unnoticed. Antavo is recognized by industry leaders such as Forrester, Gartner, and IDC, and it’s the preferred choice for global brands, loyalty consultants, and system integrators worldwide. Antavo’s diverse client portfolio, including household names like KFC, Skims, C&A, Flying Tiger, Notino, Scandic Hotels, Kathmandu, Brightline and Benefit Cosmetics, spans industries from fashion, beauty, retail, travel, and hospitality, showcasing the versatility and effectiveness of the platform.
Experience the future of customer loyalty with Antavo. Visit antavo.com to learn more.