6 Solid Tips For Your B2B Email Newsletter


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Keeping your business to business email newsletter engaging, isn’t an easy job. You have to keep it full of interesting content, while at the same time keeping things relevant and continuously providing sufficient value to keep your customers happy. Here are 6 ideas that will help keep the content of your B2B email newsletter fresh.

Looking Ahead

Nothing instills confidence like looking toward the future. Let your clients know that you have plans for the months and years ahead. Let them know about upcoming products, advances and even your thoughts as to how your market will change in the future. Thinking ahead will show them that you aren’t the type of company that will be left behind.

FAQ Articles

Write a “FAQ” article for one of your most popular products. Let your clients know about this products’ most common uses (and maybe even some of it’s uncommon uses). The idea here is to give them every angle of the product. Try to answer any questions they may have before they have the chance to ask them. After reading through a well-thought-out, well-written FAQ, your clients should have a clear idea as to whether this product is something they are interested in or not. And, just to cover your bases, leave a link at the end of the FAQ where readers can submit any questions that they think weren’t suitably addressed.

Cautionary Tale

Give your company a human face, something that your clients can relate to. Write a “memoir” type article about a mistake you made earlier in your marketing career (or, even better, a mistake you made in the not too distant past) and how they can avoid similar pitfalls. Your clients will appreciate the honesty and it will go a long way toward building a strong, long lasting relationship.


Give your clients a chance to shine. Feature one of your top clients in your email newsletter. This feature can be interview style or Q and A; or better yet, give them the reigns and let them write whatever they want. Or, take a modern spin on the tried and true testimonial, and use a short video to highlight your best clients.


Reviews are a great addition to an email newsletter, but they also offer you an opportunity to think outside the box and give your readers some unexpected value. Review books, tools or programs that you think your subscribers and clients would find helpful. Explain to them how this tool helped you and give them an example or two. It’s always good to take off the “self promotion” cap, if only just for bit, and provide your clients with some information they will find useful that’s not directly related to your sales.

Best Of Your Blog

Not everyone has the time to keep up with your blog, no matter how interesting and chock full of useful content it may be. Your email newsletter is the perfect place to highlight/recap the most popular posts on your blog. You may even re-spark interest in your blog and be able to welcome back some readers you thought you had lost.

Your newsletter is the best way to get in touch with all of your current and future clients, and it’s also the perfect outlet for marketing your products and letting your creative side run wild. Use your newsletter to show your readers that you care about building relationships and providing value, and you can’t go wrong.


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