Top

Archive | Customer Analytics

Analytics for Personalization

Blog post by on April 16, 2014

Personalization is the heart of digital. As a direct channel, digital rewards personalization in almost every form, and there are no shortage of forms. My last post described a laundry list of strategies for personalization. From crowd-sourcing …

Text Analytics 2014: Q&A with Fiona McNeill, SAS

Blog post by on April 15, 2014

I post a yearly look at the Text Analytics industry — technologies and market developments — from the provider perspective. This year’s is Text Analytics 2014. To gather background material for the article, and for my forth-coming …

Text Analytics 2014: Sid Banerjee, Clarabridge

Blog post by on April 12, 2014

I post a yearly look at the Text Analytics industry — technologies and market developments — from the provider perspective. This year’s is Text Analytics 2014. To gather background material for the article, and for my forth-coming report Text …

5 Reasons Big Data Should Excite B2B Marketers Too

Blog post by on April 10, 2014 Editor's Pick

I’ve written a lot about the influence of big data on marketing, but with so much focus on marketing to consumers, it’s important to recognize that big data can be just as helpful to B2B marketers as …

Who Really Has the Power? Marketers, Consumers or… ?

Blog post by on April 3, 2014

The rain pounded on the roof of the conference center and thunder boomed in the background to create a rather ominous setting as presenters offered their predictions on the state of digital media marketing. Presenter after presenter …

Data is not knowledge

Blog post by on April 1, 2014

Organisations get blinded by systems that process staggering amounts of data, and expect them to generate fantastic customer insights. Big data holds real promise but to understand customers you still have to engage with them. Companies are …