Top

Archive | Customer Analytics

A Simple CEM Challenge

Blog post by on April 21, 2014

As CEM professionals, market researchers, and data scientists we sometimes get caught up and enamored with the powerful analytics that are at our disposal.  We can quickly run advanced multivariate, Bayesian, neural network, machine learning algorithms, and …

Can Numbers be Creative, Can Numbers be Imaginative?

Blog post by on April 20, 2014

Author, ERIC SIEGEL, PhD, is the founder of Predictive Analytics World and Executive Editor of the Predictive Analytics Times. Eric makes the how and why of predictive analytics understandable and captivating. Joe: When we look at this, …

Mobile CRM Drives Retailer ‘Clienteling’ Makeover

Blog post by on April 17, 2014

Remember the old-time shopkeeper who knew his customers so well that he practically had their orders ready when they walked through the door?In practice, few of us have probably known this type of retail experience. But it’s …

As Told By “Her”: The Power of Predictive Analytics

Article by on April 16, 2014 Editor's Pick

“Her” may be set in the future, but we’re probably closer to this reality than we realize. The heart of machine learning or predictive analytics lies in the analysis of data to pinpoint indicators that lead to concrete outcomes.

Analytics for Personalization

Blog post by on April 16, 2014

Personalization is the heart of digital. As a direct channel, digital rewards personalization in almost every form, and there are no shortage of forms. My last post described a laundry list of strategies for personalization. From crowd-sourcing …

Text Analytics 2014: Q&A with Fiona McNeill, SAS

Blog post by on April 15, 2014

I post a yearly look at the Text Analytics industry — technologies and market developments — from the provider perspective. This year’s is Text Analytics 2014. To gather background material for the article, and for my forth-coming …

Text Analytics 2014: Sid Banerjee, Clarabridge

Blog post by on April 12, 2014

I post a yearly look at the Text Analytics industry — technologies and market developments — from the provider perspective. This year’s is Text Analytics 2014. To gather background material for the article, and for my forth-coming report Text …

5 Reasons Big Data Should Excite B2B Marketers Too

Blog post by on April 10, 2014 Editor's Pick

I’ve written a lot about the influence of big data on marketing, but with so much focus on marketing to consumers, it’s important to recognize that big data can be just as helpful to B2B marketers as …