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Manu Mathew

Manu Mathew
Manu Mathew boasts a rich history of involvement with several marketing software-focused startups. Presently, he serves as the CEO and Co-Founder of Cohora, a B2C Customer Retention & Activation platform. Before Cohora, Manu was President of the Americas for Ad-lib.io, a creative optimization SaaS business headquartered in the UK and the remarkable growth in the US market eventually culminated in Ad-lib's successful acquisition by Smartly.io in 2022. Prior to these ventures, Manu co-founded and served as the CEO of Visual IQ, a market leader in the space of cross-channel marketing attribution.

The Evolution of Customer Loyalty Rewards—What Retailers Need to Know

In the rapidly evolving retail landscape, customer loyalty has emerged as a crucial factor determining the success and sustainability of businesses. For years, retailers...

Earning the Greatest Gift of the Season: Customer Loyalty

While shoppers will be searching for the best deals on the perfect gift this holiday season, brands will be looking to wow consumers and...

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