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Ed Lorenzini

Ed Lorenzini
Ed Lorenzini, CEO of Analyze Corporation, is an accomplished executive and technical program manager, with over 30 years in commercial and federal programs. Specializing in Big Data Analytics and Cyber Security, he has a proven track record in data analytics and marketing. Ed is known for his contribution to the development of innovative SaaS cloud-based tools in customer segmentation and direct marketing, enhancing the utilization of sociometric and demographic data across diverse sectors.

Transforming E-Commerce with Data: From Insights to Action for Superior Customer Journeys

In the dynamic world of e-commerce, understanding your customers is key to success. Meeting customer needs is critical in today's competitive e-commerce landscape. Digital...

Mastering Ecommerce Consumer Segmentation

In the ever-evolving landscape of ecommerce, understanding your audience is no longer just important—it’s essential. With nearly every business vying for consumer attention, the...

Integrating First and Third-Party Data to Revolutionize Customer Experience and Engagement

Delivering memorable customer experiences and managing engagement with precision are paramount for driving increased revenue and fostering loyalty. The strategic integration of first and...

The Transformative Power of Advanced Customer Segmentation in the AI Era

In today's competitive digital marketing landscape, small and medium-sized businesses (SMBs) are increasingly turning to artificial intelligence (AI) and big data to unlock the...

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