Top marketing trends to not be missed in 2K18


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It is certain, things change with every passing second and minute. We may not look at these changes in our daily routine, but when all the 365 changes in a year pass by, extreme changes can be at front and these are termed as “TRENDS”.

These trends are so common in the present digital ecosystem and we need to check on what the trends are dominant in the last fiscal and what trends are going to be trend-setter in the coming days. Some trends gain profitable results in 2017 and there exist others those can’t be carried into 2018.

As the world is totally moving towards digital technologies, there is the consumption of 52,625 GB of data per every second and certainly it goes on increasing with every minute. So, we shall look into the technology trends and tactics in those.

Go Live (Video Streaming)
Do you know the fact that revenue of $70.05 billion will be generated by video streaming market as of by 2021. In the total arena of social media almost 80 percent of the customers tune into live streaming videos rather than other content types. To the surprise, it is known that advertisement views for a live video have a progress of 113 percent. The birth of Live streaming started in 2011 with the YouNow application, following the launch of Snapchat (2014), Twitter (2015), and Facebook Live (2016). Now, it got extended into every social media platform such as for Instagram, Facebook, YouTube and Twitter.

With the strength of spontaneity and credibility in live videos, it is an added asset for the success of marketing campaigns.
Example: YouTube allows you to watch live streams like live sports, live news, live music, live gaming and also Google Hangouts.

Along with these, the other top platforms that has the option of live streaming are
• Netflix
• LiveStream
• UStream
• DaCast
• StreamShark
• Periscope and many.

Live streaming has many added benefits such as more user engagement, real-time experience and better exposure of your brand.
So, when you are in the speculation to enter into digital marketing, go live and then follow other techniques to hold the success. The entrée of live streaming into many businesses is foreseeable and 2018 is going to be mainstream for many of the social media marketing campaigns.

Social media influencer marketing
Don’t ever think that this trend is going to stop at soon. Influencer marketing persists for the long period and stands as strong support for brands to expand their audience reach and boost up sales in 2018. When compared with the traditional marketing methodologies, social media influencer marketing will bring 11 times more ROI (Return on Investment). This is going to be the leading innovator for 2018 where 70 percent of the people move with their purchases depending on the social media recommendations and also 90 percent of market investors and promoters claims that influencer marketing will fetch you with the positive results.

Much of the brands and market investors will make their influencer marketing to be in accomplice with Instagram. This platform is at the top holding 92 percent of influencers as of by 2017. The other platforms that influencers invest upon are Facebook, Snapchat, Twitter, YouTube and Pinterest as well.

Example: Pepsi intended to enhance its services at the Walgreens, have established finite edition packaging saying with the hashtag as #SayItWithPepsi. To reach to many, the brand opted to associate with Instagram that serves the best for promotion. The campaign #SayItWithPepsi received almost 50,000

Micro Influencers
As because micro-influencers are more in reach to the public, partnering with them will explore your brand (might be in fashion, design, natural beauty and fitness) to the next top-level. These days they are more into markets by building their customers with distinctive ideologies and concepts. Mostly, micro-influencers found huge impact of their posts in Instagram and they have huge followers. Every platform holds its unique features, structure and audience with different success levels. So, go with the correct platform that suits well for your brand and be sure of promoting correctly in the platform you choose.
To get the success vibes, enhanced visibility, and track of more audience to your brand, micro-influencers hold the prominent place.

To find the right micro-influencer, you can follow up the below techniques

  • Go with the hashtag analysis
  • Follow up with Google results
  • Make your exertion to be on third party tools
  • Be in communication with the social media

At the end you have to measure your results by comparing the initially planned targets with the results you are by this time. These all scenarios demonstrate that micro influencers holds good place in the market and it is going to be trendsetter for 2018.
Enhanced graphics: To be the pioneer for 2018

Well, we all know that a picture speaks 1000 times more than a word. This is the same principle to be implemented in the marketing strategies. To make more digital impact in the people, image communicates in a more perfect way. And also, visual content will more in domination in 2018 as because 74 percent of the marketers are already using in their social media marketing.

Apart from these the other trends such as virtual assistance, encryption, social media analytics, artificial intelligence (AI) and mobile speculation all these are going to hold good place in the technical space of 2018.

By the end of the draft, it is to be noted that trends will change for every moment and we have to move on with those changes to catch up the market potential. Furthermore, finance matters the most in the world of marketing whether it may be investment in live streaming, virtual assistance or influencer marketing. These all adds up to show that digital transformation is totally transformed to the market trends.

Nagendra Bommasani
I am founder/researcher/ analyst, interested in creating big trends in Digital Marketing and web technologies. More than a development, a niche idea - seeing it transformed to output with perfect implementation gives me the boost to indulge in complex projects. Coming out of the cocoon of Comfort Zone gave me challenges as well as laurels.


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