In my last two columns I introduced the “7 Customer Needs that Lead to a Winning 'Me2B'Culture”1 and the “4 Foundations Needed to Deliver Great Me2B Customer Experiences”2. Both are based on the research and interviews into...
In my last column 7 Customer Needs that Lead to a Winning “Me2B” Culture I introduced the results of the research and interviews into companies that uniformly deliver great customer experiences that my co-author David Jaffe. These insights are in our...
Soon after my co-author David Jaffe and I got our 1st book published (The Best Service is No Service: Liberating Your Customers From Customer Service, Keep Them Happy and Control Costs, Wiley/Jossey-Bass, 2008), we got a lot of comments on its...