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Thought Leadership Articles

Improve CX Root Cause Analysis with AI and LLM: Five Steps to Take

We are hearing a lot these days about "getting to the root of the problem" including fixing Boeing's 737 jet problems and in the...

Use Knowledge Graphs to Improve Experiences Throughout the Customer Journey

AI projects are increasingly running into a brick wall when it comes to getting meaningful, measurable results. The best way to measure impact is...

Customer Experience ROI Handbook: Proving CX Value to Executives

Your Customer Experience ROI Handbook started with "What is CX ROI?" (return on investment) and continues here with "Proving CX Value" in chapter two...

Get Off the Functional Performance Hamster Wheel. Take the Plunge into Emotional CX

Transactions and relationships are intrinsically interrelated but are inherently different. Measuring and managing both makes sense. What's more important and companies typically fail to...

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