How Far Would Employees Go?


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I recently discovered a new company dedicated to helping employees to get jobs . In this economy this is a noble approach and many people will welcome any help they can get. The company’s name is Their services? They will provide fake references for you. Their diverse set of services includes setting up fake companies and providing live receptionist to respond to your prospective employers calls. The company even maintains a list of bankrupt companies whom according to the company’s web site “Bankrupt companies make a great previous employer. We have created a management company with dozens of bankrupt companies that are ready to provide any inquirer your desired reference information.”
On a philosophical level, I am sure, like me, many of you would raise variety of questions about how low this world is sinking.
From a legal perspective, the web site owner claims in a recent interview to HR Magazine that he is covered legally with variety of disclaimers. He also committed not to provide references in the Health Care industry. How noble! A liar with a conscious.
But on a practical level, where we seek to create high degree of employees’ engagement, such services pose a serious question to all: How do we make sure we hire the right people? And not only in the rudimentary level of ensuring your employees are not liars. We need to rethink hiring altogether to ensure we get the passionate people who are committed to our mission and impact on customers. In a world where some employees would go as far as creating fake references, this task becomes just a bit more difficult.

Lior Arussy
One of the world’s authorities on customer experience, customer centricity, and transformation, Lior Arussy delivers results. His strategic framework converts organizations from product- to customer-centricity. It is drawn from his work with some of the world’s leading brands: Mercedes-Benz, Royal Caribbean, Delta Air Lines, MasterCard, Novo Nordisk, Walmart and more.Arussy is also the author of seven books, including Next Is Now (May 2018)


  1. That’s pretty outrageous. I guess it was only a matter of time before someone capitalized on this though. I mean, let’s face it, there’s already a company that will break up with your significant other for you. This isn’t surprising, just disappointing.

  2. It is a reflection of how low employees – employer relationship reached. It is sad we had to get that far.
    Lior Arussy


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