How to estimate the budget for Google Ads that can make you calm


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Right from investing in your daily expenses to run your home smoothly, we depend on the budget. Budgeting is always a choice. Digital Marketing is like a vast sea, you stand on the shore, and the other end is not visible. Investing in Pay Per Click Campaigns(PPC) platform like Google Ads can have a considerable impact on your business.
google ads management
Google statistics show that their platform helps the majority of people multiplying their investment. Marketing activities are like a web; if you don’t know how to come out of it with tactics, it can drain your budget fast. Misuse of the budget can land you on some worthless expenses, which will end up leading to low-quality leads and utter waste of your budget.

When you jump in the world of digital marketing, you need to do adequately planned budget as extending your digital presence is key to your growing business.

There are many impressive pieces and ideas you will come across, which might make you confused and end up deciding on some wrong steps to cause you immense loss. So watch your steps before the big leap. Google ad has become a central business strategy to many brands in the market, and it can be challenging to try to set a budget or even decide what you can suppose to be paying. Moreover, in that case, there are undoubtedly significant ways which can save you from end up swimming in a sea of debt. This article will help you to determine and plan your budget for Google ads with some simple techniques and ways and save those extra bucks to open your door to success.

Your available budget

The only basic rule and steps you need to stick to is the budget on your hands. Only invest the amount when you have the confidence to obtain some profit out of it. Within the expectation of your company, spend an amount that you are comfortable with. You can gradually adjust or increase the number based on the accurate data that will be gathered after the launching of the real campaign.

If you are a beginner, start with a small step. For example, you have Rs 5000 per day, split evenly between two different campaigns. As someday one campaign could bring you fewer impressions and clicks, which will cost you only Rs 2500. So with a shared budget, you can always have a different option and can reallocate it to the second campaign to maximize your campaign results.

Keyword Search inline with Cost Per Click (CPC)

This step is another most important aspect of your business campaign. The different keywords that you will choose will get you wildly different CPCs, and this will affect your budget. You can take help from the tool like KEYWORD PLANNER. Keyword Planner is a tool that helps you to build a Search Network campaign by providing keyword ideas and traffic estimations. Thus you can attract more traffic and also with the help of this tool; you can estimate the average CPCs for your keywords.

Check Out the Competition

Before you move forward, it’s always a worthy idea to check out the competition and identify what keywords they’re targeting and how much they’re spending. In this way, you might help yourself to find out if you’re missing anything.

A practical and essential tool for competitor research is SpyFu. This tool will help us to enter the competitor’s web domain, which will show what keywords the company is ranking for in original and how much they’re paying in a month, on an average basis.

You can also track their Google Ads history, where you will get an idea of how they are using different keywords, how much they have paid, and how many clicks per month they receive. This will help you to perform with more accuracy.

Prioritize Keywords & Allocate

Prioritize the keywords is a cautious step for any marketing campaign. To get cracking on exact keywords, we need to understand which keywords are producing what results. Depending on the metrics you are following like maximum leads or revenue track, we can decide upon our keyword level.

Here we need to categorize and group the keywords into the relevant campaign. For example if we need to campaign for an online painting gallery, we need to target for different clients i.e, clients who are more inclined to artworks and understand any form of arts, like abstract or surreal, and on the other group People who just want to decorate their home with some painting, maybe a landscape or some copy work of great artists.

So abstract art, surreal or conceptual art, copy art, landscape art, we need to see the market we are targeting to, if the clients are more of the people like art collectors we can invest upon Abstract or surreal art, but if general people, then we must go with the second set of keywords based on their priority.

This is something that you’ll regularly need to check which keywords are the highest values to your business precisely.

Ad-words, a sea of competition with constant ebbs and flows to determine the budget and adjusting the bids in the market is one of the biggest challenges for the advertisers because any small mistakes could end up wasting buckets of money.

Create a Test Budget

Now, as you are ready with all the ingredients, it’s time to test the real recipe. With time progress, keep closer scrutiny at the campaigns and the keywords that are giving you the most clicks. Watch for practical conversions, not just clicks, or else you could be funneling more money into ad campaigns without getting you the leads.

Finally, sit back and relax

Creating a Google Ads budget will take some time and isn’t the most thrilling part of the ad creation process; however, it’s a significant one in any case.
After, having a budget that’s been painstakingly planned and carefully allocated will take a lot of the guesswork out of your campaign management. It would be best if you give sufficient time to watch your campaigns closely, with all the inevitable significant factors. In this way, you will get to know which campaigns are giving you the best Return on Investment (ROI) and which ones are wasting your money.

Nagendra Bommasani
I am founder/researcher/ analyst, interested in creating big trends in Digital Marketing and web technologies. More than a development, a niche idea - seeing it transformed to output with perfect implementation gives me the boost to indulge in complex projects. Coming out of the cocoon of Comfort Zone gave me challenges as well as laurels.


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