Global Brand Simplicity Index – Brian Rafferty of Siegel+Gale on Marketing Made Simple TV


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In this show, Brian Rafferty of Siegel+Gale shares finding from the Brand Simplicity Index with host Jeff Ogden, the award-winning marketing expert. Tweet it too, by clicking here.

Brian Rafferty
Brian Rafferty

To tweet about the show, please use hashtag #SimplicityPays (click the highlighted words for a tweet). Click on the lower right to maximize the video for optimal viewing. And there’s a great offer in the show to learn more about the study findings. Just click the link in the show itself.

Lastly, there is a link to a short three question survey in the show. Please click the Survey button to complete it.

In this show, you’ll learn why Apple needs to watch out, and why the car and rental companies have a BIG problem. You’ll also learn why Google needs to watch out for Microsoft’s Bing. And in reading the Wall Street Journal recently, I learned the best-performing restaurant chain had a simple three word value statement – Wings, Beer, Sports. That’s right. Buffalo Wild Wings is booming. #SimplicityPays

Tons of surprises in this study. That’s why you need to watch it! And please tweet it too, by clicking here.

Marketing Made Simple TV premieres every Thursday at noon ET/9am PT at Marketing Made Simple TV. It syndicates 14 days later to many sites, reaching over two million people.

If you wish to contact the show, send an email to host at

Jeff Ogden
Jeff Ogden ( is President of the Tampa based Find New Customers demand generation agency. .


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