Honors Global Customer-Centric Leaders at CustomerThink Leadership Summit


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Santa Cruz, California, USA (PRWEB) June 15, 2005—, Dell, FedEx, Singapore Airlines and Tesco were honored Tuesday as the first recipients of the Summit Award for Customer-Centric Leadership. The award recognizes companies that excel in building loyal customer relationships. The winners were selected in an extensive process that included nominations by CRMGuru’s advisory board and voting by CRMGuru’s worldwide community of 200,000 members.

CRMGuru ( is the world’s largest online community for business executives seeking to improve their success with Customer Relationship Management (CRM). Each month, the site reaches more than 300,000 people through its web site and email newsletters.

“This year’s award recipients are setting the example for others to follow by practicing the principles of strategic CRM. They’re putting customers first in their business strategy,” said Bob Thompson, founder. “They clearly demonstrate that successful CRM is a customer-centric way of running a profitable business, not just an IT project.” Thompson presented the awards at the online community’s annual conference in Santa Cruz, California. The conference was attended by delegates and CRM thought leaders from 15 countries around the world.

“We are honored and agree that business success is driven by an effective employee-customer centric culture,” said Rich Lloyd, director for customer technology management for Dell’s U.S. Consumer business. “The CRM award is well deserved recognition for our employees, who work hard every day to provide a world-class experience each and every time a customer contacts Dell.”

Subhas Menon, regional vice president of the Americas for Singapore Airlines, said, “It is an honor that Singapore Airlines is considered among the top five customer-centric brands, together with leading lights, such as Dell and FedEx. We set out every day to exceed customer expectations and entrench our customer-centric reputation, which succeeds or fails within the crucible of customer experience.” Thompson said that Singapore Airlines has long been noted for its outstanding customer service and loyal customers in the hyper-competitive airline industry had similar sentiments. “It is simply in our DNA to approach our business by starting with the customer and working backwards and for the past 10 years, we have stayed laser-focused on this core principle,” wrote Craig Berman, Amazon’s director of platform and technology communications, in his acceptance letter.

CRMGuru will be announcing additional Summit Awards later this year to honor excellence in CRM projects and IT solutions.

About is the world’s largest industry portal for business executives to learn about the art and science of Customer Relationship Management (CRM). CRMGuru’s mission is to help marketing, sales and service executives succeed with CRM through high-quality and unbiased articles, discussions, newsletters and online seminars; interactions with CRMGuru panelists; insightful industry benchmark reports; and an annual thought-leader event. The portal serves more than 300,000 newsletter subscribers and site visitors each month from all regions of the world, with support from a global panel of CRM experts.

Media Contact:
Bob Thompson
(650) 343-8529
[email protected]

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