Roel Haanappel
Roel Haanappel
Roel Haanappel is the founder of MatterMore and the creator of the Revenue Motion Framework™, a five-phase operating system for B2B demand generation distilled from 30 years building enterprise programs. The framework underpinned the Unit4 work that Forrester named EMEA ABM Award winner.
The Dark Funnel Isn’t a Lead Problem. It’s a Coordination Problem.
How an Award-winning Sales and Marketing alignment looks like Success in B2B-tech demand generation doesn't come by itself. It requires entrepreneurship and leadership — especially...