Big Data Marketing with @lisaarthur Chief Marketing Officer of Teradata Applications


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Marketers today face a tsunami of data, causing great consternation. Data is pouring in from social media, customer support, sales, and more. How can you transform all that river of data into useful information?

To answer that question we turn to big data marketing expert @LisaArthur, author of Big Data Marketing. Lisa share great tips on how to tame this savage beast with the show host, the award-winning marketing expert, Jeff Ogden.

Nice hat, Lisa. Thanks for keeping our hat theme up. (Check out Jeffrey Hayzlett’s cowboy hat on his show.)

(For optimal viewing, maximize the viewing window by clicking the box at bottom right.)

You’ll learn from Lisa in this show:

  1. Why you need to move beyond the Dark Ages of marketingLisaArthur1
  2. How to unravel the data hairball (A very colorful metaphor!)
  3. The 5 steps to data driven marketing

You’ll also learn why Lisa loves Marketing Made Simple TV and Jeff’s hat too. And we urge you to please buy Big Data Marketing, because all proceeds go to a good cause – the American Red Cross. It’s easy. There’s a great offer the the show for additional free resources. Just click on the Click Here button at the top of the show.

Here are a couple of tweets you can use:

Check out @lisaarthur talking about #datadriven marketing on Marketing Made Simple TV w @fearlesscomp Tweet this now

Great show! It’s author @lisaarthur talking about #bigdata on Marketing Made Simple TV #MMSTV Tweet this now

We thank Lisa for being a great guest on the show. Why don’t you follow @lisaarthur on Twitter now?

Marketing Made Simple TV premieres every Thursday at noon ET/9am PT at Marketing Made Simple TV. After 14 days, it syndicates widely to reach an audience of over 2 million people.

Marketing Made Simple TV is a production of the sales lead generation company, Find New Customers, the nicest company in the BtoB marketing space. Please support our sponsors too by visiting each of their websites. (Eloqua is no longer a sponsor, by the way.)

To contact the show, send an email to host at (We had to remove our form because of a deluge of SPAM)


Jeff Ogden
Jeff Ogden ( is President of the Tampa based Find New Customers demand generation agency. .


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