Truman Tang

5 Advocate Marketing Success Stories All B2B Brands Can Copy

Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also known as The BAMMIES, these awards shine a spotlight on B2B companies who are using the enthusiasm of their customers, partners and fans to fuel business growth. Honors are...

6 Ways Infusing Customers Into Our Account-Based Marketing Campaigns Drove $300K In Sales

Account-based marketing (ABM) is one of the hottest marketing trends of 2017. According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology or services last year. However, many companies only use traditional tactics, like retargeted ads and email nurtures, to engage ideal…

10 Types Of Dashboards Every Customer Marketer Should Have In Their CRM

According to the 2017 State of Customer Marketing Survey, only 61% of B2B organizations are satisfied with the results of their customer marketing efforts. If you dive into the report, you’ll see that’s because: 27% of organizations are not tracking any revenue generated from customer…

The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The...

Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. They expect personalized, relevant experiences. According to a study by Walker, the customer experience is expected to overtake...

3 Ways To Secure Budget For Your Customer Advocacy Program

How do you find budget for a new program like advocate marketing? Katie Curtin-Mestre, VP of Product and Content Marketing at SimpliVity, a leader in hyperconverged infrastructure, once wondered the same thing. However, after successfully justifying the move from a traditional customer reference system to...

3 Ways JDA Software Turbocharged Their Customer Reference Program With Advocate Marketing

Sometimes you can have too much of a good thing… especially if it’s two customer reference programs. Just ask Mary Ketter, Manager of the Global Customer Marketing Team, and Johanna Larson, Customer Marketing Specialist, at JDA Software. JDA Software—a leading provider of supply chain, retail…

Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers

Like it or not, you’re in a constant competition with your colleagues—for budget. To win budget for your programs, you must show how they drive value for your business. So when it comes to advocate marketing, how do you show ROI? We held a video…

How MongoDB Created A Loyal Community Of Developer Advocates

Most people think developers are a quiet bunch. And while studies show they rank low in extraversion, there’s one group of people they love to talk with: other developers. That’s why creating a community of developers around your product is key if you sell to...

How I Got 1,000+ B2B Referrals In A Year (And You Can, Too)

Referrals are the lifeblood of B2B marketing. According to LinkedIn, 84% of B2B decision makers start their buying process with a referral. Results from our recent study with Heinz Marketing also found that companies with referral programs have higher conversion rates, shorter sales cycles and greater...

What Turns IT Pros Into Advocates? Dell KACE Has Cracked The Code

Here’s something B2B tech brands should know: 60 percent of B2B technology buyers turn to product reviews from peers before making purchasing decisions. This is why finding vocal advocates who will publicly talk about their experience with your product is vital in today’s democratized buying space—especially...

How To Re-Engage Inactive Advocates: A Data.com Success Story

You know how they say it’s better to have loved and lost than never to have loved at all? Well, customer marketers don’t believe that. To gain your customers love and then lose their attention is too hard to accept. Katie Yeigh, customer marketing program…

2 Creative Ways To Fire Up Your Customer Referral Program

Compared to flashier marketing tactics, referral marketing programs might seem pretty straightforward. Just ask your customers for a referral, cross your fingers and hope a few high-quality leads trickle in. But the truth is, some of the best customer referral campaigns are innovative and creative.…

The New Customer Marketer Job Description

Customer engagement is the buzzword of the year. According to Bluewolf’s 2013-2014 State of Salesforce Review, 60% of business leaders say customer engagement is a top priority, and 84% believe it will surpass productivity as the primary driver of business growth. In spite of this,...

Why Now Is The Time To Invest In Customer Advocacy

We asked our customers and advocates to submit videos explaining why they’re invested in advocate marketing. Boy, did they deliver! We received more than 50 videos. You can check them all out here. Read on to discover the top seven reasons why savvy B2B marketers are investing…

How To Get High-Quality Leads By Gamifying Your Referral Marketing Strategy

You never know what you’ll get when you ask your customers for referrals. Your advocates could send you amazing leads…or a slew of low-quality referrals that you’ll waste time following up with. As an account manager for Verafin, Jason Oakley believes that quality trumps quantity…

What Wearing A Dunce Cap Taught Me About Connecting With Customers

One question I hear all the time is, “How can we find new ways to engage our customers and make them feel like they’re part of our brand?” After all, the better you are at connecting with customers, the better your marketing results will be....

B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. That’s why Angela…

Proactive Referrals: How We Took Control And Got 100+ High-Quality Leads

Referrals are the gold standard of sales leads. According to the Wharton School of Business, the lifetime value of a referred customer is 16% higher than that of a customer who came through another channel. Referred leads will buy more of your products, stay with...

Build A Thriving Advocate Marketing Program—Even If You’re Short On Time And Resources

Your advocates are your secret marketing weapon.When you call upon your advocates, they will often help you with your marketing and refer you new customers. This can boost your brand and give you a huge advantage over your competitors. To engage your advocates, we recommend...

Why Most Online Communities Are Destined to Fail

Listen, if you’re an online community manager, or are in any way responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. But wait. There’s more. Despite the billions…

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