Truman Tang
Truman Tang
Truman Tang is Senior Marketing Manager, Customer & Advocacy at Influitive, the advocate marketing experts. Bond has a license to kill; Truman has a license to create engaging experiences for Influitive's customers and advocates. He runs Influitive's advocate marketing program, Influitive VIP.
5 Advocate Marketing Success Stories All B2B Brands Can Copy
Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also known as The BAMMIES, these awards shine a...
6 Ways Infusing Customers Into Our Account-Based Marketing Campaigns Drove $300K In Sales
Account-based marketing (ABM) is one of the hottest marketing trends of 2017. According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology...
10 Types Of Dashboards Every Customer Marketer Should Have In Their CRM
According to the 2017 State of Customer Marketing Survey, only 61% of B2B organizations are satisfied with the results of their customer marketing efforts. If...
The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly
Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another...
3 Ways To Secure Budget For Your Customer Advocacy Program
How do you find budget for a new program like advocate marketing? Katie Curtin-Mestre, VP of Product and Content Marketing at SimpliVity, a leader...
3 Ways JDA Software Turbocharged Their Customer Reference Program With Advocate Marketing
Sometimes you can have too much of a good thing… especially if it’s two customer reference programs. Just ask Mary Ketter, Manager of the Global...
Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers
Like it or not, you’re in a constant competition with your colleagues—for budget. To win budget for your programs, you must show how they drive...
How MongoDB Created A Loyal Community Of Developer Advocates
Most people think developers are a quiet bunch. And while studies show they rank low in extraversion, there’s one group of people they love...
How I Got 1,000+ B2B Referrals In A Year (And You Can, Too)
Referrals are the lifeblood of B2B marketing. According to LinkedIn, 84% of B2B decision makers start their buying process with a referral. Results from our recent...
What Turns IT Pros Into Advocates? Dell KACE Has Cracked The Code
Here’s something B2B tech brands should know: 60 percent of B2B technology buyers turn to product reviews from peers before making purchasing decisions. This is...
How To Re-Engage Inactive Advocates: A Data.com Success Story
You know how they say it’s better to have loved and lost than never to have loved at all? Well, customer marketers don’t believe that....
2 Creative Ways To Fire Up Your Customer Referral Program
Compared to flashier marketing tactics, referral marketing programs might seem pretty straightforward. Just ask your customers for a referral, cross your fingers and hope...
The New Customer Marketer Job Description
Customer engagement is the buzzword of the year. According to Bluewolf’s 2013-2014 State of Salesforce Review, 60% of business leaders say customer engagement is...
Why Now Is The Time To Invest In Customer Advocacy
We asked our customers and advocates to submit videos explaining why they’re invested in advocate marketing. Boy, did they deliver! We received more than 50 videos....
How To Get High-Quality Leads By Gamifying Your Referral Marketing Strategy
You never know what you’ll get when you ask your customers for referrals. Your advocates could send you amazing leads…or a slew of low-quality referrals...
What Wearing A Dunce Cap Taught Me About Connecting With Customers
One question I hear all the time is, “How can we find new ways to engage our customers and make them feel like they’re...
B2B Customer Review Websites: 3 Tips For Blowing Past Competitors
If you sell B2B software, then you know that the quality of your online reviews can make or break your sales. After all, a Google...
Proactive Referrals: How We Took Control And Got 100+ High-Quality Leads
Referrals are the gold standard of sales leads. According to the Wharton School of Business, the lifetime value of a referred customer is 16% higher...
Build A Thriving Advocate Marketing Program—Even If You’re Short On Time And Resources
Your advocates are your secret marketing weapon.When you call upon your advocates, they will often help you with your marketing and refer you new...
Why Most Online Communities Are Destined to Fail
Listen, if you’re an online community manager, or are in any way responsible for the success of an online community, you might want to...