Truman Tang

How Advocates Made Monetate the Leader on Software Review Sites

The quality–and quantity–of your product’s reviews can make or break your sales. According to Google, 60 percent of B2B tech buyers seek peer reviews before they make purchases. If you don’t have reviews, you won’t get noticed. And if your software reviews aren’t good, you’ll…

How Bomgar Increased Holiday Campaign Participation 331% Among its Advocates

In the B2B world, the holidays can be a difficult time to engage customers. During the most wonderful time of the year, customers are busy buying last-minute gifts and spending time with their families. They don’t want to think about work. However, Bomgar, the leader…

How Mitel Launched a New Brand With the Help of 1,700+ Global Advocates

Let’s face it … the B2B world isn’t sexy. When you tell friends and family where you work, they likely respond with, “Where?” The folks at Mitel feel your pain. Although the Canadian business communications company has been around for 41 years, it found it…

The Formula For Generating More Customer Referrals

What is your sales team thankful for? Customer referrals. For sales professionals, a customer referral is a key that can unlock many doors. A referral from a happy customer is more powerful than a cold call, sales materials and data. According to the B2B Content...

Customer Marketing: Reaching Beyond References

Quick. What is the first thing that comes to mind when you hear the term “customer marketing”? According to Bo Bandy, Senior Marketing Manager at ReadyTalk, for many companies, the unfortunate answer is: “References.” While she agrees that reference programs are an important component of…

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