New product success becomes predictable once you know the metrics customers use to measure progress when trying to get a job done. People often choose to...
Defining the customer’s job-to-be-done correctly is fundamental to a company’s success. Don’t let these two common mistakes derail your innovation efforts. “People don’t want a...
While customer insights have driven hardware and software development for years, Outcome-Driven Innovation (ODI) takes customer-centered innovation to the next level. Whether a company is investing...
Acknowledging who is ultimately responsible for product innovation — and ensuring they have the tools to succeed — can dramatically improve a company’s innovation...
With decades of scrutiny and validation in both academic and practitioner settings, the fundamentals of Jobs Theory have withstood the test of time. After being introduced...
Research methods designed to quantify solution preferences are standing in the way of achieving predictable innovation. Innovation is the process of devising solutions that address...