Companies receive thousands of inputs from their customers every single day. They come from dozens of sources, including social media, the service desk, the...
CustomerThink Founder/CEO Bob Thompson interviews Tony Ulwick about ideas, outcome-driven innovation and why companies struggle to bring breakthrough products and services to market. The Problem...
In Clayton Christensen's well-publicized milkshake marketing video and HBR article "Marketing Malpractice: The Cause and the Cure," he proposes doing market segmentation differently: around...