Tom Treanor
6 Trends Shaping the Future of Shopper Marketing
In 1929 a Kroger store manager living in southern Illinois named Michael Cullen envisioned a fresh take on grocery retailing when he declared “What would happen if we turned the shop around and let people collect all the items they wanted themselves?” After a letter...
Brands Are Getting More Personal, but How Are Customers Responding?
Over the past decade, nearly every brand has had to supercharge its marketing and customer service operations to maintain engagement with their core audiences. The coronavirus pandemic’s isolating nature, and the lasting changes in consumer behavior that stemmed from it, have been well documented....