Fiona Stevens
Fiona Stevens
Fiona Stevens is the Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform powering growth for over 10,000 ecommerce merchants worldwide. Fiona has been in Marketing for almost 15 years, having worked in-house and agency side across functions including PR, SEO and content. She specialises in advising retail and ecommerce brands on how to implement successful loyalty and retention strategies.
When customers are loyal but brands don’t know it
The biggest challenge for in-store retailers has been the same for many years. Brands can see what happens on their own websites in detail,...
Five Ways to Foster Customer Loyalty on Father’s Day Keep first-time buyers coming back for more with these simple...
As inflation continues to run at a 40-year high and supply chain concerns persist in various sectors, the cost of about just every commodity...
Our Changing Retail Landscape – Actions and Options for Creating Brand Loyalty
Recently, we’ve been living through a confluence of events that have forever altered the ecommerce landscape. From evolving shopping behaviors spurred by the onset...