Ricardo Saltz Gulko
Ricardo Saltz Gulko
Ricardo Saltz Gulko is the founder of Eglobalis and the European Customer Experience Organization (ECXO). He is a global B2B strategist working with large enterprises on Customer Experience, Professional Services, design-led innovation, and data-driven service models. His work turns customer signals into measurable business outcomes, helping organizations unlock new revenue, strengthen competitiveness, and scale adoption. Eglobalis serves Fortune 100 companies including Samsung, Oracle, SAP, and HP.
How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes
CX transformation in a B2B organization means making customer-centric improvements across the entire business. It is a comprehensive effort that goes beyond isolated fixes, requiring…
Optimizing AI Agent Experiences: Leading Providers, Gaps, and Human Support Strategies
Artificial intelligence agents are rapidly transforming customer service and enterprise operations. Virtual assistants and chatbots now handle millions of banking inquiries, healthcare questions, and retail…
The Meteor That Missed: Unmasking the CX Extinction Myth
This article was originally published at https://www.eglobalis.com/the-meteor-that-missed-unmasking-the-cx-extinction-myth/ This article challenges the dire predictions that customer experience will vanish by 2030 by some nonsense people...
From Buzzword to Boardroom: Is Empathy Really Driving Outcomes in CX?
Empathy in customer experience is essential, but businesses must follow through with actionable solutions that drive results and improve growth and client retention.
AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success
This article was originally posted at: https://www.eglobalis.com/ai-and-customer-experience-the-smarter-faster-and-more-personal-duo-redefining-b2b-success/ In today’s digital age, the relationship between technology and customer experience (CX) has become almost inseparable. As...
Ten Ways to Turn Organizational Silos into CX Collaboration Engines
My article originally posted at https://www.cmswire.com/customer-experience/10-ways-to-turn-organizational-silos-into-collaboration-engines/ Turn silos into strengths by embracing cross-departmental collaboration for better communication, faster innovation and stronger results. The Gist Silos…
Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest
Originally posted on the eGlobalis blog at https://www.eglobalis.com/celebrating-15-almost-16-years-of-crm-playaz-a-look-into-the-commonwealth-of-self-interest/ Last week, we had the amazing event in Atlanta, CRM Playaz IRL 2025, hosted by the venerable...
Deep Dive into Loyalty and Experience Drivers —The Blueprint for Building Long-Term B2B Relationships
The article was originally posted on Eglobalis.com/blog. You can find it here: https://www.eglobalis.com/deep-dive-into-loyalty-and-experience-drivers-in-the-tech-world-the-blueprint-for-building-long-term-b2b-relationships/ Deep Dive into Loyalty and Experience Drivers in the B2B Tech World—The…
Enhancing Customer and Agent Experience with AI-Powered Solutions: A Salesforce-Led Market Perspective
This article was originally published at: https://www.eglobalis.com/enhancing-customer-and-agent-experience-with-ai-powered-solutions-a-salesforce-led-market-perspective/ Enhancing Customer and Agent Experience with AI-Powered Solutions: A Salesforce-Led Market Perspective Introduction Salesforce’s new product, AgentForce, is…
Unlocking the Practical CX Power of Design Thinking for B2B Companies: A Step-by-Step Guide
Originally posted at https://www.eglobalis.com/unlocking-the-practical-cx-power-of-design-thinking-for-b2b-companies-a-step-by-step-guide/ Design Thinking (DT) has emerged as a transformative methodology for addressing complex challenges in today’s business environment. Its customer-centric...
The Power of CX Experimentation: Turning Insights into Actionable Success
This article was originally posted at: https://www.cmswire.com/customer-experience/your-cx-strategy-is-broken-heres-how-experimentation-fixes-it/ Ready to disrupt your CX strategy? It’s time to stop guessing and start experimenting. The Gist Experimentation eliminates…
CX 2025: The AI Revolution That Will Leave Your Business Behind
This article was originally published on https://www.eglobalis.com/cx-2025-the-ai-revolution-that-will-leave-your-business-behind/ The customer experience (CX) landscape is undergoing a seismic transformation, with 2025-6 poised to be a defining year....
CX Isn’t Dying—It’s Transforming: Debunking the 2030 Nonsense Speculation
This article was originally published on https://www.eglobalis.com/the-fake-death-of-cx-by-2030-lets-celebrate-debunking-nonsense-speculation/ In 2024, a bold and controversial claim suggested that customer experience (CX) would become irrelevant by 2030. While...
When Empathy Falls Short: Inject Action Over Sentiment for Positive CX Outcomes
Article Original Source: https://www.eglobalis.com/empathy-wont-save-you-why-cx-thrives-on-action-not-sentiment-but-outcomes/ Over the past few years, empathy has become a buzzword in CX conversations—and while it's great to emphasize understanding, empathy...
Algorithms and Experimentation at Work: Transforming B2B CX – Design in Tech and Biotech
The companies that thrive today aren’t just adopting AI; they’re embedding it into their DNA to design groundbreaking technologies and solutions that deliver unmatched...
Emotion-Driven Design: Unlocking the Formula for Growth and Lasting Adoption
Originally published on the ECXO.org Blog: https://ecxo.org/emotion-driven-design-unlocking-the-key-to-unstoppable-customer-adoption/ Introduction In the fast-evolving technology landscape, emotional design has emerged as a critical factor influencing adoption rates. Design…
Beyond Deliverables: How AI and Customer-Centric Strategies Are Redefining Professional Services
This article was originally published on eGlobalis.com - https://www.eglobalis.com/beyond-deliverables-how-ai-and-customer-centric-strategies-are-redefining-professional-services/ Introduction In professional services, the stakes are high, and the margin for error is razor-thin. A...
Outgrowing Outdated CX Frameworks: Is It Time for a New Growth-Driven Approach?
View Larger Image Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results Originally posted at https://www.eglobalis.com/stuck-in-an-outdated-cx-framework-heres-why-youre-missing-out-on-real-results/ Introduction In the realm...
A different perspective: AI in the Workplace: Transforming Customer and Employee Experience
Article source: https://www.eglobalis.com/ai-in-the-workplace-transforming-customer-and-employee-experience/ As organizations aim to boost productivity, engagement and overall satisfaction, AI technologies are becoming essential tools The Gist AI boosts productivity. AI…
Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses
The original article was posted on Eglobalis: https://www.eglobalis.com/delete-ignore-snub-or-engage-how-mature-companies-should-tackle-negative-social-media-feedback-analyses/ Introduction As companies mature, they face increasingly complex decisions about how to handle customer complaints and negative…