Regan Yan
Regan Yan
Regan Yan is the CEO of Digital Alchemy, Asia Pacific's most trusted database marketing partner. Regan is a subject-matter expert in analytical database marketing and customer relationship marketing, as well as an in-demand presenter and keynote speaker at national and international events.
Leveraging the ‘Goal Effect’: Loyalty Programs That Work
While they’re not a new idea, loyalty programs are everywhere. Whether you are using the services of a restaurant, coffee shop, airline, hotel, or even...
“Aha, I Knew It!”, 3 Ways to Use the Confirmation Bias in Marketing
Suppose you have spent your entire life believing that motorcyclists are unpredictable, careless and blasé. One afternoon, whilst driving home, you see a motorcycle...
The Sunk Cost Fallacy: A Marketing Opportunity
Suppose you have spent your entire life believing that motorcyclists are unpredictable, careless and blasé. One afternoon, whilst driving home, you see a motorcycle...
The Power of Loss Aversion in Marketing
Whether it’s losing money on the stock market, or seeing your favourite soccer team lose in the World Cup, it comes as no great...
3 Reasons Why You Don’t Get Value Out of Your Data & How to Fix It
It’s much easier to collect data than it is to create value from it. It’s not hard to get customers to sign up for...
AI won’t steal your marketing job, here’s why
There have been numerous studies that show that AI contrary to conventional wisdom does not in fact reduce employment, rather it creates jobs. Here...
Leveraging Social Proof to Increase Customer Engagement
Ever wonder why, when you’re out at a group dinner, several people decide to order the same meal, right down to identical side dishes...
The Paradox of Choice: Why less is more when it comes to engagement
It’s no secret that as humans we like to exercise our freedom of choice. Having choice is important as it helps us to express...
Getting Customers to Say YES: The Commitment Principle
The term ‘commitment principle’ was coined more than thirty years ago by Dr. Robert B. Cialdini in his book “Influence: The Psychology of Persuasion”....
Dear Santa: Here’s Our Top 5 Martech Wish List For 2018
It’s the most wonderful time of the year! For us marketers, this means a lot of hustle and bustle; Christmas campaigns, New Year, sale...
3 Big Under-The-Hood Challenges That Stand Between You and Successful Marketing Automation Implementation
Marketing automation has moved from buzzword to industry standard on the road to becoming ubiquitous in all walks of business. It’s safe to say...
The Battle of the Century; AI vs. the Human Mind
Artificial intelligence (AI) plays a large role in our industry and has been a hot topic for decades. With Siri and Alexa helping us...
AIMIA, Aeroplan, Air Canada and the meaning of loyalty
For anyone following the news in our industry over the past week or so, you would have noticed that the Aimia Inc. stock price...
Where’s the truth in MarTech?
image credit: pixabay We live in a world where marketing changes in the blink of an eye, and it’s important to keep abreast of new...
My Marketing Automation Shame…
Photo credit: Pixabay For over 12 years now, we at Digital Alchemy have built a business on the mantra that Marketing Automation is the saviour...
Why Loyalty Programs Fail & 6 Ways to Fix Them
Photo credit: Pixabay Loyalty programs are like bottoms these days, everyone has one. Retailers, airlines, banks, telcos, coffee shops, restaurants; almost anyone who has...