Regan Yan
Regan Yan is the CEO of Digital Alchemy, Asia Pacific's most trusted database marketing partner. Regan is a subject-matter expert in analytical database marketing and customer relationship marketing, as well as an in-demand presenter and keynote speaker at national and international events.
While they’re not a new idea, loyalty programs are everywhere. Whether you are using the services of a restaurant, coffee shop, airline, hotel, or even...
Suppose you have spent your entire life believing that motorcyclists are unpredictable, careless and blasé. One afternoon, whilst driving home, you see a motorcycle...
Suppose you have spent your entire life believing that motorcyclists are unpredictable, careless and blasé. One afternoon, whilst driving home, you see a motorcycle...
Whether it’s losing money on the stock market, or seeing your favourite soccer team lose in the World Cup, it comes as no great...
It’s much easier to collect data than it is to create value from it. It’s not hard to get customers to sign up for...
There have been numerous studies that show that AI contrary to conventional wisdom does not in fact reduce employment, rather it creates jobs. Here...
Ever wonder why, when you’re out at a group dinner, several people decide to order the same meal, right down to identical side dishes...
It’s no secret that as humans we like to exercise our freedom of choice. Having choice is important as it helps us to express...
The term ‘commitment principle’ was coined more than thirty years ago by Dr. Robert B. Cialdini in his book “Influence: The Psychology of Persuasion”....
It’s the most wonderful time of the year! For us marketers, this means a lot of hustle and bustle; Christmas campaigns, New Year, sale...
Marketing automation has moved from buzzword to industry standard on the road to becoming ubiquitous in all walks of business. It’s safe to say...
Artificial intelligence (AI) plays a large role in our industry and has been a hot topic for decades. With Siri and Alexa helping us...
For anyone following the news in our industry over the past week or so, you would have noticed that the Aimia Inc. stock price...
image credit: pixabay We live in a world where marketing changes in the blink of an eye, and it’s important to keep abreast of new...
Photo credit: Pixabay For over 12 years now, we at Digital Alchemy have built a business on the mantra that Marketing Automation is the saviour...
Photo credit: Pixabay Loyalty programs are like bottoms these days, everyone has one. Retailers, airlines, banks, telcos, coffee shops, restaurants; almost anyone who has...