Michele Szabocsik
Michele Szabocsik
An accomplished marketing executive, Michele brings 15 years of experience within the digital marketing and advertising ecosystem to her role as the head of marketing at global customer data platform leader, BlueConic. Prior to joining BlueConic, she launched and led the product marketing department at multi-touch attribution leader, Visual IQ, before its acquisition by Nielsen in 2017. Michele also spent more than eight years in digital media and analytics roles serving Fortune 500 brands at global media agencies, Carat and Havas.
How CDPs Help Traditional Companies Level the Playing Field With Digital Natives
What do innovative companies like Netflix, Amazon, and Peloton have in common? They are successful, digitally native organizations that have forever reset expectations around...